• Employees have changed in the last 50 years...

    Employees have changed in the last 50 years...
  • ...shouldn't your management style?

    ...shouldn\
  • Success-Driven Advice

    Success-Driven Advice
  • Collaborative Leadership

    Collaborative Leadership
  • Remove the Blinders and Become a Visionary Leader

    Remove the Blinders and Become a Visionary Leader

Why Would a Car Dealer Even Want an e-Lead?






  [With the on-again/off-again debate about Third Party Providers currently on (again), it seems appropriate to present this excerpt from our 2015 Online Automotive Leads mystery shop study.]   A high percentage of dealership desk managers still look at the Internet and their own internet sales teams as the enemy. For these shortsighted managers, the(…)






Hey Car Dealers: Speed Up Your F&I or Else!






  NEWSFLASH: Consumers are tired of wasting 3-5 hours of their lives buying a car. The average prospect today has done more than 19 hours of research before they ever set foot on your lot; so they know what they want to buy, they just don’t want to spend an entire day buying it from(…)






Internet Lead Response: Why Should it Matter for Car Dealers?






  (Another helpful excerpt from the pladoogle.com free 2015 Car Dealer Mystery Shop Study of more than 400 automotive dealers.) Why Does Lead Response Matter? Lately, much has been written about the drop in the number of electronic sales leads dealers receive – not coincidentally, of course, most often by those wishing to sell more of their(…)






Here is Every Reason You Should NOT Create a Centralized BDC






  Quick Quiz: If you’re part of an automotive dealer group comprised of anywhere between 2 and 290 stores and you do not run a centralized sales BDC, then you’re: A. Wasting Money B. Losing Sales C. At a Competitive Disadvantage D. Not Leveraging Your Economies of Scale E. All of the Above If you(…)






How Do I Show a Gap on My Resume?






    I left my job in March 2013 (my boss was the king of all a-holes and I just couldn’t take it anymore).  Since then I’ve been looking for a job (except for a three-month period where I was diagnosed with ovarian cancer, had the surgery; which was completely successful and recuperated). Now that(…)






The Three Cs of Phone Skills Mastery






  While I tend to do a lot of phone training, it’s not my favorite skill to teach. This is not because my phone skills training lacks substance or robustness or even uniqueness – it provides all three (and you can even get most of it for free online) – it’s because that no matter(…)






Delta Comfort+ is not exactly First Class Lite






  Although presented as a sort of a “secondary first class” or a “first class lite,” Delta’s Comfort+ (nee Economy Comfort) is not as much of an upgrade as their marketing would have you believe: Sky Priority® Boarding? Okay, you might get on board quicker; that is, if you’re not already a frequent flier. Dedicated(…)






Dear Walmart: Please Train Your Own Damn Managers!






  I had a fun exchange with Walmart on Twitter last month that I believe deserves sharing here – especially given that the exchange can (I’m hopeful) remind corporations to separate my duties as a customer and their duties as an employer when it comes to training their managers. First, a little background: I was(…)






It’s the ROI, Stupid






It’s All About the ROI Every now and then I find the automotive digital marketing controversies and handwringing on sites like LinkedIn, DealerElite.net and others to be both humorous and disturbing. Humorous, because it’s really not all that complicated (yet some people insist on adding drama to everything); and disturbing, because no matter what the(…)






Rules Matter: How 5 Simple Rules Stop Car Salespeople from Skating Each Other






5 Simple Rules… for Eliminating Skating Forever If the only place you’ve ever worked is for one of America’s car dealerships, then you may not be aware that other industries don’t reward those who steal from their coworkers. Only dealership employees enjoy the added perk of being rewarded for cheating each other at will. We(…)






Yippee! We’re Above Average!






  “What’s the Average Closing Percentage for Automotive Leads 30, 60 and 90 Days Old?” I recently received a variation of this question from a visitor to my free video training website; and given that many automotive managers, salespeople and BDC agents likely have the same question, I thought I’d post my original answer here,(…)






How to Get Ahead While Winning Over the Backstabbing Jerks at Work






Perception is reality. I wish I was the first person who ever uttered this unbelievably accurate view of the world. I guess I almost could have been the first, since the quote is most often attributed to political consultant Lee Atwater (who is only twelve years older than me). I find that odd, of course,(…)






What I Sincerely Hope My Local Car Dealer Can Learn From Tire-Rama






Before diving into this topic, I want the readers to understand why dealerships are so near and dear to my heart. While it’s true that I run a small company that provides technology and advertising services to lots of industries; I actually enjoy being in and working with car dealerships. You read that right: I(…)






The Secret to Setting Appointments that Show






  Did you know that there is a secret to setting firm appointments that will actually show up at your dealership? Not only show up, but actually arrive on time? There is. There is a secret; and most salespeople and managers have no idea what that secret is. The secret is this: You have to(…)






What’s the Best Internet Sales Structure for My Dealership?






  At virtually every dealership 20 group I address, at least one dealer will ask the question I hear most often with respect to internet sales: “What’s the best internet sales structure for a dealer today: End-to-End; a BDC; or giving the leads to the floor?” I’ve been asked this question over and over again(…)






The First and Most Important Step to Doubling Your Lease Portfolio






In a recent article I posted, I discussed the five things car dealers can do today to ensure they stay on top during the next down market; and one of those five was to increase your lease portfolio. In the post I explained why increasing lease penetration was important, but I didn’t give any tips(…)






The Five Absolute “Musts” for a Successful Automotive Sales BDC






  If you’re like most dealers I speak with lately, you’re either looking to add a Business Development Center (aka BDC) or trying to find ways to make your current BDC more successful? If so, then there are just a few simple “must haves” that are truly non-negotiable if you’d like your BDC to succeed(…)






7 Fast Facts from 425 Car Dealer Mystery Shops






At PLADOOGLE, we just published a white paper detailing our extensive mystery shop study that looked at how well dealerships responded to our internet inquiries over the first 30 days. We read and graded every email and listened to and graded every voicemail. Here are Seven Fast Facts from 425 Car Dealer Mystery Shops: We(…)






Become the Expert Without Becoming the Asshole






(WARNING: Salty language ahead. Do not continue reading if you plan to complain about the choice of words used in this post – they were chosen with great care to evoke a very specific meaning. Originally published by The Manager on LinkedIn.) Nobody likes a know-it-all. Nobody. I’m not talking about the know-it-alls who actually(…)