New York Times – Hardcover Business Best Sellers – July 2009

Okay, how long can this thing last?

What will certainly be recorded as the most successful business book written in 2008, Malcolm Gladwell’s Outliers continues to dominate the best seller rankings for the eighth consecutive month. With success like this, Outliers truly stands to become an outlier itself. (For those who’ve read it, you may be asking whether Outliers would have performed so well had it been released in a bull market. Gladwell would likely argue in the negative.)

Given the unbelievable run normally reserved for motivational and self-help titles, we decided Outliers was due both a second read and a dedicated review this month. We even considered changing the title of this regular post to Outliers and the Other Hardcover Business Best Sellers.

What is the Best Book Released in 2008?

In January, we called Outliers “one of the best books released in 2008.” We can now definitively say after our reread that it is not one of the best books released in 2008… Outliers is the best book released in 2008; and second place isn’t even close.

Like similar mega-successful eye-opener Freakonomics, Outliers is not a “how to” book. In fact, it is unlikely that the book provides many readers with any practical knowledge that will easily translate into future success (for them). The only probable application of the lessons learned in Outliers is with future generations. Some readers of this book will certainly use the education gained to hyper-focus their progeny with 10,000 hours of hockey practice or computer programming. (Certainly this was not Gladwell’s intent.)

Outliers, like Freakonomics, is an interesting, enlightening and educational read. Its success during a recession is remarkable (since it provides little to no useful advice) and a testament to just how well Gladwell develops and presents its central theme and ideas. Gladwell knows his audience and he delivers what they want. He superbly delivers his educated observations in an entertaining and informative way.

Yes, But Will Pseudo-Intellectuals Enjoy Outliers?

Just like Freakonomics, Outliers has its detractors; and they are likely one in the same. Despite its success – or, more likely, because of it – there are those who declare they hate this book. (Hate is such a strong word, but it’s warranted here. Those who don’t find either of these books to their liking don’t simply recommend against them, they claim to literally and utterly despise them.)

Without detailing the most common complaints against a great read that (as of today) has spent 245 days on Amazon’s Top 100 list (currently at Number 15), let’s oversimplify it and say that those who dislike this book are mostly jealous, failed writers. Take this excerpt from an unbelievable 2,370-word diatribe masquerading as a review railing against Outliers on Amazon.com: “… McDonaldized salmagundi of information is itself is [sic] an inadequate account of the thesis proffered by Gladwell.”


Where do we start with this overly pretentious, unloved thesaurus user? His silly and revealing typographical errors? (Perhaps his book would be published if he would just proofread a little.) The length of his unreadable review? (This entire post is just 1,015 words long; 57% shorter than his Amazon attack.) His self-satisfying misuse of the made-up term “McDonaldized?” (I’m sure by his misapplication of the word coined by George Ritzer he means Outliers was written for mass consumption – shame on Malcolm for wanting to sell a couple of books.) Salmagundi? (Wasn’t that the guy who wrote The Satanic Verses?)

Okay, enough about the naysayers; other than to mention they remind me a lot of the fat guy in the Def Leopard T-shirt who told me in 1986 that “U2 sucks, man.” He was wrong, he knew he was wrong, but he couldn’t bring himself to like what others liked. His loss.

Alas, Outliers is not Perfect

Although it is the best book of 2008, Outliers is not The Old Man and The Sea and Gladwell is not Hemingway. Those expecting Hemingway or Salinger or Hugo are going to be sorely disappointed in Gladwell’s work; and in the work of the other 200,000+ authors who published books in North America in 2008.

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Why do we read? People read for a number of reasons, though most would say they read to be entertained and/or informed; and Gladwell’s Outliers is entertaining and informative. That’s why it could very well remain Number 1 for twelve straight months. (Unless we just jinxed it.)

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(While we said this article would be a review dedicated to Outliers, it would be disingenuous if we failed to brag that the cleverly titled 10-10-10, by Suzy Welch fell out of the Top 15 after just two months on the list. Way back in May, the AskTheManager.com editors bet that this tome and fellow May 2009 Top 5 read The Ultimate Depression Survival Guide, by Martin Weiss were headed straight for the bargain bin. Weiss’ drivel did not disappoint, and made it to the table-of-shame in June. It seems it took Welch’s formulaic pages a whole month longer. Look for either title on the clearance rack this month only if you’ve run out of good books to read.)

The Top Five – NY Times Business Hardcover Best Sellers July 2009 (to view the entire list, follow this link):

This
Month 		Last
Month
1 OUTLIERS, by Malcolm Gladwell. (Little, Brown, $27.99.) Why some people succeed — it has to do with luck and opportunities as well as talent — from the author of “Blink” and “The Tipping Point.” 1
2 HOW THE MIGHTY FALL, by Jim Collins. (Jim Collins/Harper­Collins, $23.99.) Companies fail in stages, and their decline can be detected and reversed 10
3 SHOP CLASS AS SOULCRAFT, by Matthew B. Crawford. (Penguin Press, $25.95.) A philosopher and mechanic argues for the satisfactions and challenges of manual work.
4 HOUSE OF CARDS, by William D. Cohan. (Doubleday, $27.95.) The fall of Bear Stearns and the beginning of the Wall Street collapse. 5
5 THE TOTAL MONEY MAKEOVER, by Dave Ramsey (Thomas Nelson, $24.99.) Debt reduction and fiscal fitness for families, by the radio talk-show host. 4

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