Car Dealer Free Training Cheat Sheet

 

car dealer training

Cheat Sheet for Free Car Dealer Training Resources

About once a week I get asked if there is a place where someone can go to see all of my free training resources cataloged in an easily digestible format. For car dealers looking for just video training, we created a Suggested Training Curriculum for Car Dealers page on SteveStauning.com, but we hadn’t (until now) listed all the video and non-video training assets together in one place.

For those of you looking to more quickly discover all of the lessons we’ve built for salespeople and managers in the automotive industry, or for receptionist and clerks from any industry, here is our current list (we will try to keep this updated as we add training – enjoy):

Use the following Quick Links to jump to your Job Title-Specific Lessons:

Dealer Principal          General Manager          Sales Manager          Internet Manager

BDC Manager          Salesperson          Receptionist/Cashier          BDC Agent

Free Online Training Resources for Dealer Principals & General Managers:

Please note that some of the Dealer Principal/General Manager lessons, videos or posts may cover multiple categories. However, to keep the list manageable, we only listed each resource once (in the most logical category to us).

Mystery Shopping and Accountability:

HOW TO MYSTERY SHOP YOUR OWN DEALERSHIP FOR FREE!

WHAT WE LEARNED FROM MYSTERY SHOPPING KBB, CARGURUS AND YOUR DEALERSHIP

CAR DEALER MYSTERY SHOPS

AUTOMOTIVE MYSTERY SHOP STUDY

Lead Generation, Digital Marketing and Vendor Selection:

8 EASY-TO-FIX WEBSITE MISTAKES CAR DEALERS MAKE THAT ARE KILLING THEIR CONVERSIONS

AVOIDING SNAKE OIL

HOW TO ATTRACT & SELL MORE TRADE-IN LEADS!

FULLY-VETTED & RECOMMENDED VENDORS

INSTANT RETARGETING – FIRST-PARTY LEADS 

CAR DEALERS: STOP OVERTHINKING YOUR WEBSITE!

YOUR WEBSITE’S 2 GOALS

ZMOT, BIG DATA, MICRO-MOMENTS AND THE OVERTHINKING OF EVERYTHING

IS DUPLICITOUS PRICING GOOD BUSINESS?

WHY WOULD A CAR DEALER EVEN WANT AN E-LEAD?

TRADE-IN LEADS ARE NOT YOUR DMS – YOU CAN (AND SHOULD) HAVE MORE THAN ONE VENDOR!

Appointments and The Appointment Culture:

CREATING AN APPOINTMENT CULTURE

CREATING AN APPOINTMENT CULTURE – THE TEST

LEADING AN APPOINTMENT CULTURE

APPOINTMENTS ARE THE ONLY THING

SHUT UP ABOUT THE APPOINTMENTS ALREADY!

THE APPOINTMENT CULTURE LIGHT

Internet Sales and BDCs:

WHAT’S THE BEST INTERNET SALES STRUCTURE FOR MY DEALERSHIP?

CAR DEALER INTERNET SALES: IT REALLY AIN’T ALL THAT HARD

CAR DEALER BDCS: A VERITABLE DEN OF THIEVES FOR MANY DEALERS

INTERNET LEAD RESPONSE: WHY SHOULD IT MATTER FOR CAR DEALERS?

HOW DO YOU STRUCTURE A PAY PLAN FOR A HOT MESS BDC?

EVERY REASON YOU SHOULD NOT CREATE A CENTRALIZED BDC

THE FIVE ABSOLUTE “MUSTS” FOR A SUCCESSFUL AUTOMOTIVE SALES BDC

Online Reputation Management and Customer Service:

REAL REPUTATION MANAGEMENT

HOW TO GAIN & MAINTAIN A 5-STAR ONLINE REPUTATION

ASK FOR REFERRALS? IF I WAS THE DEALER, I’D PREFER YOU ASK FOR A LITTLE YELP

ONLINE REPUTATION MANAGEMENT & SOCIAL MEDIA MARKETING

THE CUSTOMER EXPERIENCE

Leading Teams and Employee Turnover:

HOW TO STOP TURNOVER & ELIMINATE STAFFING ISSUES FOREVER!

LEADING MULTIPLE TEAMS

EMPOWERING YOUR TEAM TO SOLVE PROBLEMS IN ONE SIMPLE STEP

5 SIMPLE RULES THAT STOP CAR SALESPEOPLE FROM SKATING EACH OTHER

Managing the Dealership for Growth:

HOW AMERICA’S NEW CAR DEALERS CAN PREPARE FOR THE COMING AUTONOMOUS VEHICLE DISRUPTION

YOUR MANAGERS ARE COSTING YOU MILLIONS BECAUSE THEY DON’T CARE ABOUT PERFECT DATA

YIPPEE! WE’RE ABOVE AVERAGE!

THE FIRST AND MOST IMPORTANT STEP TO DOUBLING YOUR LEASE PORTFOLIO

THE 5 THINGS DEALERS AND OEMS CAN DO TODAY TO STAY ON TOP DURING THE NEXT DOWNTURN

YOU DON’T HAVE SALES MANAGERS; YOU’VE GOT DESKERS!

SOME WELL-INTENTIONED MANAGERS KILL EMPLOYEE MORALE

Free Online Training Resources for Internet/ BDC Managers:

Please note that some of the Internet/BDC Manager lessons, videos or posts may cover multiple categories. However, to keep the list manageable, we only listed each resource once (in the most logical category to us).

Appointments and The Appointment Culture:

THE SECRET TO SETTING APPOINTMENTS THAT SHOW

CREATING AN APPOINTMENT CULTURE

CREATING AN APPOINTMENT CULTURE – THE TEST

APPOINTMENTS ARE THE ONLY THING

SHUT UP ABOUT THE APPOINTMENTS ALREADY!

APPOINTMENT-DRIVEN COMMUNICATIONS

APPOINTMENT-DRIVEN COMMUNICATIONS – THE TEST

BDC Best Practices and Advice:

HOW DO YOU STRUCTURE A PAY PLAN FOR A HOT MESS BDC?

EVERY REASON YOU SHOULD NOT CREATE A CENTRALIZED BDC

THE FIVE ABSOLUTE “MUSTS” FOR A SUCCESSFUL AUTOMOTIVE SALES BDC

THE FIVE ABSOLUTE “MUSTS” FOR A SUCCESSFUL AUTOMOTIVE SALES BDC – VIDEO

Digital Marketing and Lead Generation:

8 EASY-TO-FIX WEBSITE MISTAKES CAR DEALERS MAKE THAT ARE KILLING THEIR CONVERSIONS

“EXPERTS” ARE KILLING YOUR WEBSITE’S DESIGN!

CAR DEALER SPECIALS PAGES ARE SUPPOSED TO DRIVE CUSTOMERS

AVOIDING SNAKE OIL

HOW TO ATTRACT & SELL MORE TRADE-IN LEADS!

FULLY-VETTED & RECOMMENDED VENDORS

INSTANT RETARGETING – FIRST-PARTY LEADS 

YOUR WEBSITE’S 2 GOALS

HOW TO CONVERT MORE WEBSITE VISITORS INTO BUYERS

AUTOMATED SPECIALS PAGES

HOW TO SELL CARS ON CRAIGSLIST

Internet Sales, Phones Skills and Strategies:

SIMPLE STRATEGIES TO CLOSE MORE INTERNET DEALS TODAY!

CAR DEALER PHONE UPS: THE 5 TYPES YOU HANDLE TODAY

MASTERING THE PHONES: THE 3 CS OF PHONE SKILLS MASTERY

HOW TO SET AND SELL OWNER MARKETING APPOINTMENTS

OVERCOMING OBJECTIONS ON THE PHONE

LEAD RESPONSE: WHAT’S THE GOAL?

EMAIL & VOICEMAIL BEST PRACTICES

WHY WOULD A CAR DEALER EVEN WANT AN E-LEAD?

INTERNET LEAD RESPONSE: WHY SHOULD IT MATTER FOR CAR DEALERS?

OVERCOMING THE PRICE OBJECTION IN A PRICE-TRANSPARENT WORLD

Online Reputation Management and Customer Service:

HOW TO GAIN & MAINTAIN A 5-STAR ONLINE REPUTATION

THE CUSTOMER EXPERIENCE

ASK FOR REFERRALS? IF I WAS THE DEALER, I’D PREFER YOU ASK FOR A LITTLE YELP

ONLINE REPUTATION MANAGEMENT & SOCIAL MEDIA MARKETING

Free Online Training Resources for Sales Managers:

Please note that some of the Sales Manager lessons, videos or posts may cover multiple categories. However, to keep the list manageable, we only listed each resource once (in the most logical category to us).

Appointments and The Appointment Culture:

THE SECRET TO SETTING APPOINTMENTS THAT SHOW

CREATING AN APPOINTMENT CULTURE

CREATING AN APPOINTMENT CULTURE – THE TEST

LEADING AN APPOINTMENT CULTURE

THE APPOINTMENT CULTURE LIGHT

APPOINTMENTS ARE THE ONLY THING

APPOINTMENT-DRIVEN COMMUNICATIONS

APPOINTMENT-DRIVEN COMMUNICATIONS – THE TEST

Leading & Training Sales Teams:

HOW TO STOP TURNOVER & ELIMINATE STAFFING ISSUES FOREVER!

LEADING MULTIPLE TEAMS

BE-BACK TRAINING: GETTING A BE-BACK TO BE-BACK

MASTERING THE PHONES: THE 3 CS OF PHONE SKILLS MASTERY

HOW TO SET AND SELL OWNER MARKETING APPOINTMENTS

OVERCOMING OBJECTIONS ON THE PHONE

EMPOWERING YOUR TEAM TO SOLVE PROBLEMS IN ONE SIMPLE STEP

5 SIMPLE RULES THAT STOP CAR SALESPEOPLE FROM SKATING EACH OTHER

OVERCOMING THE PRICE OBJECTION IN A PRICE-TRANSPARENT WORLD

Marketing and Digital Marketing:

HOW TO ATTRACT & SELL MORE TRADE-IN LEADS!

CAR DEALER SPECIALS PAGES ARE SUPPOSED TO DRIVE CUSTOMERS

AVOIDING SNAKE OIL

FULLY-VETTED & RECOMMENDED VENDORS

Customer Service and Reputation Management:

MANAGING CUSTOMER EXPECTATIONS

THE CUSTOMER EXPERIENCE

HOW TO GAIN & MAINTAIN A 5-STAR ONLINE REPUTATION

ASK FOR REFERRALS? IF I WAS THE DEALER, I’D PREFER YOU ASK FOR A LITTLE YELP

ONLINE REPUTATION MANAGEMENT & SOCIAL MEDIA MARKETING

Free Online Training Resources for Salespeople and BDC Agents:

Please note that some of the Salesperson/BDC Agent lessons, videos or posts may cover multiple categories. However, to keep the list manageable, we only listed each resource once (in the most logical category to us).

Setting Appointments That Show and Buy:

THE SECRET TO SETTING APPOINTMENTS THAT SHOW

CREATING AN APPOINTMENT CULTURE

CREATING AN APPOINTMENT CULTURE – THE TEST

SHUT UP ABOUT THE APPOINTMENTS ALREADY!

APPOINTMENT-DRIVEN COMMUNICATIONS

APPOINTMENT-DRIVEN COMMUNICATIONS – THE TEST

HOW TO SET AND SELL OWNER MARKETING APPOINTMENTS

Phones Skills and Overcoming Objections:

CAR DEALER PHONE UPS: THE 5 TYPES YOU HANDLE TODAY

MASTERING THE PHONES: THE 3 CS OF PHONE SKILLS MASTERY

OVERCOMING OBJECTIONS ON THE PHONE

EMAIL & VOICEMAIL BEST PRACTICES

OVERCOMING THE PRICE OBJECTION IN A PRICE-TRANSPARENT WORLD

Other Sales Processes:

HOW TO ATTRACT & SELL MORE TRADE-IN LEADS!

BE-BACK TRAINING: GETTING A BE-BACK TO BE-BACK

Customer Service:

HOW TO GAIN & MAINTAIN A 5-STAR ONLINE REPUTATION

MANAGING CUSTOMER EXPECTATIONS

HOW TO HANDLE AN ANGRY CUSTOMER

THE CUSTOMER EXPERIENCE

Free Online Training Resources for Receptionists, Clerks and Cashiers:

Please note that some of the following lessons, videos or posts may cover multiple categories. However, to keep the list manageable, we only listed each resource once (in the most logical category to us).

Customer Service:

HOW TO GAIN & MAINTAIN A 5-STAR ONLINE REPUTATION

MANAGING CUSTOMER EXPECTATIONS

HOW TO HANDLE AN ANGRY CUSTOMER

HOW TO BE THE BEST RECEPTIONIST EVER

Phone and Email Best Practices:

CAR DEALER PHONE UPS: THE 5 TYPES YOU HANDLE TODAY

MASTERING THE PHONES: THE 3 CS OF PHONE SKILLS MASTERY

EMAIL & VOICEMAIL BEST PRACTICES