AskTheManager Book Review: Staging a Miracle: A Practical Parent’s Guide To Surviving an Autism Diagnosis

Call this post a digression (if you think this book has nothing to do with leadership) or call it a stretch (if you see, as I do, that this little book has some very big lessons for all of us). I read several books a month – all non-fiction – but few books ever rise to the level of a review on this blog. Most don’t deserve it, they’re just crap; while some cannot be shoehorned enough to be called leadership lessons. Staging a Miracle is one bright and shiny exception.

Author Jason Eden captures beautifully the frustration and trepidation truly dedicated parents feel when they are searching for clues and cures for whatever ails their children. I write “truly dedicated parents,” because – as you’ll learn in his book – not all parents are truly dedicated. For me, this was one of about a dozen leadership lessons that leapt off the pages at me and literally slapped me in the face. For parents of Autistic children (and those who care for the Autistic) his words should slap you into the reality that everything about your child’s progress (or regress) can be laid directly at your feet.

This is not to say that everything is the parents’ fault – that is not what Eden is saying in my opinion. What he is saying, explicitly, is that parental involvement (among many other factors) is critical. What I really like about Staging a Miracle: A Practical Parent’s Guide To Surviving an Autism Diagnosis is that Eden doesn’t just talk about involvement as if it were a bad cliché. Instead, he explains in a step-by-step manner exactly what involvement entails. Everything about this book is presented as plain language, practical advice. And unlike most leadership “experts,” Eden doesn’t just throw out words like involvement or tough love, he explains what they mean for and to the parent, the caregivers and especially the affected children.

“Well Timothy, it looks like Aunt Susan wants you to have the Autism”

In what might be the funniest thing I’ve ever read, Jason Eden sums up tough love with these shocking words in front of a well-meaning, but misguided relative who was undermining the progress he and his wife were making with their child. This is one lesson that all leaders should read and heed. Tough love is something that has been missing in American schools for 30 years, American homes for 20 years and American businesses for 10 years.

While I would love to dissect every chapter of this well-written work right here (because the book really is that good), that would leave you little reason to read Eden’s book on your own. Suffice it to say that Eden’s take on Autism care and treatment is a breath of fresh air. Unlike books written by so-called “experts,” Eden has no ulterior motives: He clearly only wants to help his kid live a normal life (my words, not necessarily his). This book takes parents through everything from how to select a school when you have a child with Autism to what you need to say to therapists and others who may not have your child’s best interests at heart.

Unlike the so many misguided books on the subject, he is not selling a thing; and his opinions are based on real results and logic, not on hype and wishes. This is as much a guide for parents with kids on the spectrum as it is a guide for anyone who deals with the Autistic. His advice is sound, and his dedication to helping his son is clear throughout. I highly recommend it.

(In the interest of full disclosure, buying Eden’s book using the link in the post above will result in a small commission – generally 4-6 percent – being paid to me by Amazon.com. If you’d prefer not to have me receive the resulting 28-42₵, you may purchase the book via this link. I really don’t care, so long as you buy and read this book.)

 

 

Not all User Generated Content (UGC) is Valuable – Exhibit A: Mixtent.com

If you have more than a few connections on LinkedIn, then you’ve surely been exposed to the most asinine website dedicated to UGC since CompanyNameSucks.com: mixtent.com. (You’ll have to learn why CompanyNameSucks.com is asinine all on your own, I’m going to use the rest of this blog to tell you why I think you should opt out of mixtent.com – and opt out quickly.)

I’m not the first to write it, but the Internet really is just one big bathroom wall. Often it’s just a place where anyone can express any opinion at any time with little or no recourse. The difference, as I see it, is the Internet is filled with small-minded billionaire wannabes who will gladly stomp on your privacy and dignity while they construct a new enormous bathroom wall and then encourage others to step up with their Sharpies and write whatever the hell they want without any regard to the veracity or value of their opinions.

This, my friend, is the essence of most sites 100% driven by user generated content. The rub for those of us who just want to live our lives in honest and ethical fashions is that without users generating content (any content) these sites will not be able to be flipped for the billions the founders expect. We, you see, get included in this content whether we deserve or even want to be included.

Enter mixtent.com

I doubt there has ever been a more ridiculous, misguided or pointless effort allegedly directed at professionals and cloaked in some misstated mission about helping sort the wheat from the chaff when it comes to which person is better at what skillset. This site is nothing more than a HotOrNot.com for professionals, only this one ranks you without your permission.

The primary problems with mixtent, as I see them, are two-fold: 1) You are ranked as hot or not on a multitude of skillsets by those in your LinkedIn network – whether you want to be or not, and regardless of whether or not this particular contact has seen you demonstrate this particular skill; and 2) Like all ranking, rating and review sites, this one can be gamed. In fact, mixtent (in my opinion) seems to be actively participating in and encouraging the gaming by helping you send messages to everyone in your network that you’ve just ranked them… now will they please go and rank you.

Here is one such auto-generated message: “My Entrepreneurship percentile is 89%. Help me increase it and find out where you rank…” This is followed by a link to join mixtent so you can start ranking others.

The ranking process is really a joke because you are presented with two of your LinkedIn contacts (who may not have opted in to mixtent, but have certainly not opted out) and you are asked which of these two is better at __________. The tendency for most human beings is to give the nod to the person they like or know the best, not necessarily the person most deserving of the honor.

This means a well-liked dufus is likely to rank higher on most skills than a hard-charging doer. (My guess is that most hardened, yet accomplished women executives will be butchered on sites like this, as they generally had to step on one or two toes on their way through the glass ceiling.)

Okay, How Do I Opt Out of mixtent.com?

The greatest part about all of this nonsense is that you cannot opt out of mixtent.com without first granting them access to your LinkedIn profile. That’s right, you have to first let them suck all of the personal and other information from your LinkedIn profile before you can tell them you don’t want to play their shitty little game.

That, my friends, is ballsy. Of course, once you’ve opted in, you can (as of this writing) fairly easily opt out by clicking on the tiny “opt-out” link at the very bottom of the homepage.

Interested in mixtent.com’s About Us page?

I thought it would be fun to read between the lines of mixtent.com’s About Us page (the bold text in parentheses is mine):

About Us

Our goal is to help you connect with the most talented people. We want to help you hire, get hired and find talent to do amazing things. (We just don’t think you’ll be able to do that by using this website.)

Mixtent is building a professional reputation graph on top of the main social and professional networks. We believe we can become a driving force in making online recruitment and talent management materially more efficient. (Or, at the very least, we can help companies find unqualified people who have the most friends or don’t rock any boats… ever.)

Mixtent is built on the core notion that collective intelligence gathered through engaging experience can provide the right data to solve the hardest problems online. (That is, are they hot or not?)

Our mission is to reduce structural unemployment driving down asymmetries of information and increasing liquidity on the labor market. (What the fuck?)

We are looking for crazy talented engineers. Take a look at our jobs page (Why do they need to have anyone apply? Don’t they already know who the crazy talented engineers are by just looking at the ratings on their own website?)

We are located in Redwood City, CA. (Okay, finally something I can believe here.)

How about the geniuses behind this monstrosity?

Here are the links to the LinkedIn profiles of two guys listed as Founders at mixtent.com (in case you are a crazy talented engineer in Redwood City looking for work):

http://www.linkedin.com/profile/view?id=6037432

http://www.linkedin.com/profile/view?id=23979582

Oh, and if they’re already in your network and haven’t opted out of mixtent just yet, be sure to rank them appropriately.

Kain and Stauning Release Comprehensive Study – Lots of Leadership Lessons Throughout

After nearly a year of studying the inner workings of successful automotive dealerships’ Internet sales efforts, David Kain from Kain Automotive and Steve Stauning from pladoogle.com have released their groundbreaking study showing the activities and actions that truly drive Internet sales success for today’s automotive dealers. Their conclusions are expected to shape the structure and content of automotive dealership sales efforts for years to come.

Kain and Stauning, industry veterans in the automotive digital marketing space, spent countless hours evaluating successful Internet sales operations and reviewing the data from nearly 4.3 million sales leads to uncover the fifteen most impactful activities car dealers can undertake to ensure they are successful with their Internet sales efforts.

“With so much being written about the relative impacts of social media, David I felt like it was time to take a deep dive into what was truly driving sales for successful dealers,” shared Stauning. “In fact, the automotive blogs were so gaga over social that it seemed no traditional online marketing source had any value.”

To the contrary, reveals the study (which began with case studies involving third-party leads and evolved into a deeper study into what drives Internet sales success for today’s dealers). Both Kain and Stauning felt that their consulting clients were benefiting from a robust lead mix (including third-party leads), but they had no way to disprove the theories being bandied about by the most vocal on the industry blogs.  The boisterous few on most automotive marketing websites were shouting that dealers should abandon these tried and true leads in favor of focusing 100% on first-party leads and social media.

“Nothing could be further from the truth,” piped Kain. “Our study results are clear: Dealers who want to be truly successful with their Internet sales efforts need to cast a wide net… and that net includes traditional third-party leads.”

Among the most impactful activities that separate successful Internet dealers from their middling competitors are the obvious factors like quality of lead response and the adherence to a written process; though the study revealed a higher level of importance for some not so obvious factors like middle management support and level of accountability.

“We were a bit surprised that sales, desk and F&I mangers had such an impact on a store’s Internet sales success,” added Kain, “we knew there were dealerships where these managers can be roadblocks to Internet growth, we just didn’t realize the extent to which their honest support and buy-in would catapult a store’s Internet sales.”

The study, available at KainAutomotive.com and on the Kain Automotive Idea Exchange, provides dealers and their managers a compelling and comprehensive overview of the model Internet dealership by providing real world examples of successful dealerships. Moreover, Kain and Stauning weave their own industry knowledge into the study where appropriate to help dealers learn how they can leverage all fifteen of the factors/activities identified.

 

ScreenCrafters Awarded Patent for First Party Leads System

Boutique Technology Firm Secures Important Digital Marketing Rights

Fairhope, AL, March 9, 2011 — ScreenCrafters, a top provider of First Party Leads for automotive dealers and many other industries, announced today that the United States Patent and Trademark Office (USPTO) awarded the veteran, boutique technology firm a patent for their highly successful lead generation and delivery system. The system, sometimes called SiteEncore™ or Last Man Standing, often doubles or even triples the number of sales leads clients generate from their own websites.

The USPTO patent, number 7,904,335 titled “Web Site Lead Generator,” covers virtually all uses of undefeatable pop-ups and pop-unders to generate sales leads or gather consumer information from client websites. ScreenCrafters has been providing this technology to automotive dealers since 2006 and currently drives First Party Leads for nearly 2,000 websites.

Unlike traditional pop-ups, the ScreenCrafters Web Site Lead Generators are designed to create sellable leads where most pop-ups just deliver advertising that has little or nothing to do with the host website. Additionally, ScreenCrafters Web Site Lead Generators are virtually never blocked by traditional pop-up blockers; this often makes them the most effective lead providing vendor for their clients.

“We have used ScreenCrafters lead generation system on our websites for over five years.” Stated Mark Burshears, Technology Director for the O’Brien Auto Group. “ScreenCrafters regularly generates about 40% of all email leads from our website and we consistently close 18% of those leads. Our results have been outstanding.”

In addition to offering their product directly to car dealers and other website owners, ScreenCrafters also licenses their technology to a number of companies to use in creating their own lead-generating systems. Currently, ScreenCrafters is evaluating further licensing opportunities for their newly patented technology, including helping large classified advertising websites drive additional leads, as well as powering daily deal offers that deliver incremental revenue for a number of verticals.

“As you can imagine, since the official announcement that the ScreenCrafters patent would be awarded back in December, many companies have inquired about both exclusive and non-exclusive licensing opportunities of this technology.” Disclosed Steve Stauning, founder of pladoogle, LLC, the company managing the licensing relationships for ScreenCrafters. “It’s great to see ScreenCrafters go from this sort of obscure company built from the ground up by Steve and Cindy Crim to become one of the hottest topics in digital marketing circles.”

Thank You Delta: An Open Thank You Letter to Delta Airlines from a Regular, Long-Time Delta Customer

Thank you Delta Airlines for all that you do for today’s airline passenger. Whether our trips are for business or just for vacation, we owe you a hearty “thank you” for making us feel so special.
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Specifically:
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Thank you to the Delta ticket counter clerks who immediately act annoyed when they have to answer another dumb customer question. (Don’t these people read? Can’t they see this is not the line for dumb questions? Why don’t they just use the kiosk instead of bothering me?) It’s because of you that Grandma starts every trip with an upset stomach and explosive diarrhea.
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Thank you to the Delta gate agents who never seem to be able to be where they are actually needed. It’s because of you that all of the passengers have more time to get to know each other’s unique smells while we wait at the gate for you to move the jet bridge a whopping ten feet. (I think I’ve developed a bladder infection from sitting for long periods when I have to pee.)
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Thank you to the Delta Airlines logistics team who ensure that if your plane arrives ten minutes early, they’ll keep your gate blocked for another twenty minutes just to ensure they are able to maintain the proper balance in the universe. It’s because of you that we are all learning to count better. (Hmm, I count twenty empty Delta gates, why don’t they just park the plane in one of those?)
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Thank you to the Delta Airlines baggage handlers who ensure that no matter how long your layover at a Delta hub, you and your bag will not both make your connecting flight. It’s because of you that I have learned to love wearing the same underwear two days in a row. (The trick, you see, is to turn them inside out on the second day.)
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Thank you to the Delta Sky Club attendants, clerks and bartenders for shutting your club 10 minutes early. Because of this, I realize that Delta employees are more like Wendy’s employees than someone I should trust with my life.
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Thank you to the Delta Airlines pilots who are allegedly qualified to fly a jet plane, but cannot seem to properly operate a microphone or enunciate clearly enough for anyone on the plane to hear what they are saying. It is because of you that “uhhhh crackle, scratch, crackle, crackle, scratch, crackle, uhhhhh, scratch, crackle, scratch” makes me wonder whether we are crashing or just passing over the Grand Canyon.
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Thank you to the Delta Airlines flight attendants who, like a Macy’s cosmetics department sales clerk, have a unique and misplaced sense of superiority over everyone in coach. You are nothing more than glorified barmaids, and if you were really any good at it, you’d be slinging drinks at the Applebee’s in Omaha – and making more money. It’s because of you that our young people unfortunately look up to women who are too dumb to operate a circa-1995 video player that plays the onboard safety message.
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Thank you to the Delta Airlines baggage office clerks who make certain that the customer knows via your exaggerated hand gestures and head bob that “it’s not my fault that your bags are lost.” In fact, you do such a wonderful job of pointing fingers that I often leave your counter wondering what I could have done better to ensure my bags were on my flight before takeoff. (Shame on me for being such a passive flyer – I should have taken a more active role in moving my checked baggage from flight-to-flight.) It’s because of you that so many Americans are self-medicating.
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Thank you to the Delta Airlines procurement officers who work so very hard to get the absolute lowest bid on everything Delta offers today’s traveler. I want to give a very special thank you to the person on this team who buys the Made in China roll-on antiperspirant for the toiletries bags you distribute to those of us who were dumb enough to trust Delta with our bags. It’s because of you that I now know that “antiperspirant” actually means “hellfire rash-inducing highly carcinogenic lotion-like near-liquid substance” in Chinese.
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Thank you to the Delta Airlines marketing department. I assume it was your team who decided to allow the Google/GoGo/Delta Free WiFi program for the Holidays this year. Nothing sparks Holiday Cheer more than 159 people trying to login to a WiFi service that is barely capable of handling nine. What a great and productive experience you have given me (a paying GoGo customer), and what a terrific first impression you are making on those GoGo novices on the plane who also cannot access anything while in the air. It’s because of you that so many of us have cut back our travel plans for next year.
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And a special thank you to anyone who answers a phone at Delta Airlines. I know this is an incredibly short list, but you do a great job of both blaming me and calling me a liar simultaneously… sorry to have troubled you at 3:00 AM when I am unable to sleep because I am wondering where my bag that you made me pay $25 to check is… go back to playing solitaire. It’s because of you that Americans are now demanding companies outsource more of their call centers to Bangladesh.
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Finally, to the entire Delta family who seems to think that I am, as the regular customer, there only for them and not the other way around, I thank you for your patience with me – I am learning and will work to become a better customer. One who gladly forks over thousands of dollars every month to you while getting nothing but grief in return.

The New Learning Gap: Business Leaders Know Little About The Internet

Today’s Leaders Are Tomorrow’s Followers

 

For some reason I’ve run into too many business leaders lately who know less and less about how their businesses are being marketed on the Internet. From owners and CEOs to vice presidents and general managers, leaders (even good ones) are getting further detached from the realities of what truly drives their bottom line.

 

With virtually all of their customers now virtual, you would think these leaders would hunger for knowledge about digital marketing – not so. In fact, some of them seem downright fearful, and any leader afraid to learn about what makes the Web tick is destined to be a slave to the very people he is tasked with leading.

 

Rather than recreate the wheel, there’s a great article on the subject and how it is affecting car dealers at the automotive industry blog DealerRefresh.

Abusing One’s Leadership Role is Never a Good Thing

Leadership Lessons from Cash for Clunkers

 

Without diving too deeply into a mini controversy from last week, let me just enlighten you with some quick facts:

  • Edmunds.com estimated that the recent Cash for Clunkers program cost US taxpayers about $24,000 per incremental vehicle sold;
  • The chief economist of the National Automobile Dealers Association (NADA) responded that the cost of each incremental vehicle sold was actually $4,587;
  • For both analyses, an incremental vehicle sold is a sale that would not otherwise have occurred without the government’s CARS program.

 

Whenever I am faced with two strikingly different opinions about something, I like to follow the money. In other words: Whose opinion enriches their goals more?

 

A few more quick facts:

  • Edmunds, a privately-owned company that has been providing mostly accurate analysis of the automotive industry for more than 43 years, reported their findings days before the NADA reported theirs;
  • The White House blasted Edmunds.com, because Edmunds.com disagreed with the official government assessment of the program and painted the program as costly;
  • NADA, the main lobbying arm for new car dealers in the US, agreed with the official government assessment and even went so far as to call Edmunds’ analysis “fundamentally flawed.”

 

Hmmm, lobbyists who call on the White House and other government officials to curry favor for their car dealer clients agree with the White House and blast an independent company who disagrees with them?

 

Follow the Money

 

More than just politics as usual, it’s actually quite disappointing that the NADA would, in our opinion, sell its integrity for the sake of a program that even the NADA’s dealer-members will admit (privately) did little to move incremental units over the long term.

 

In fact, dealers we’ve surveyed point out that their website traffic – which they tell us is a great indicator of consumer interest in new cars – dropped more than 30% in September and October versus the same period in 2008. (For a point-of-reference: Clunker sales ended in August.) To these dealers, this means that the CARS program “pulled ahead” units from September and beyond into July and August.

 

The NADA’s assessment of the program assumes no sales were pulled ahead. Not one. Zero. None. Nada (pun intended).

 

In their chief economist’s view, the NADA claims that auto sales for July and August would have been around 1,600,000 units without Clunkers. Actual sales for those two months totaled 2,253,963 units, leaving a difference of 653,963 units. (So far we agree with the NADA.) Divide the CARS’ $3 billion cost to taxpayers by 653,963 and you get $4,587 per car. Simple, right?

 

Stop Peeing on Me and Telling Me it’s Raining

 

There cannot be anyone with even basic macroeconomic training who buys into this simpleton analysis. As any good economist would tell you, programs like Cash for Clunkers do not operate in a vacuum. There are economic truths at work that dictate you cannot inject a significant variable (in this case the taxpayers’ $3,500 – $4,500 per car) that significantly drives up current demand for a capital good and not have some impact on future demand for that good.

 

Are we to believe that not one of the six hundred fifty-three thousand, nine hundred sixty-three incremental units sold in July and August would ever have been sold if not for the CARS program? Well, that’s exactly what the NADA is saying with their transparently disappointing attempt at influencing the White House, the congress and taxpayers who might be asked to support another Clunkers program in 2010.

 

While the Edmunds.com analysis may have overestimated the number of vehicles pulled ahead into July and August, at least they didn’t try to tell us that EVERY incremental vehicle sold over those two months was pulled ahead from a future month.

 

Abusing One’s Leadership Role is Never a Good Thing

 

This is why integrity in leadership is critical. How can we believe anything the NADA reports after this? Their objectivity, in our opinion, is nonexistent. They seem as comical as the NRA arguing for bazookas in every home or PETA rallying against fat people. They’ve quickly gone from being a respectable business organization to becoming just another special interest group. They are now a caricature of their former self.

 

They’ve forgotten that unlike true special interest groups, the NADA held a true leadership role in the automotive community. They served the best short- and long-term interests of their dealer-members. Now, they’ve broken the trust of anyone with a brain, causing us to question the veracity of all future pronouncements.

 

The leadership lesson here is simple: When given a position of leadership – whether you’re the President of the United States or the chief economist for a lobbying organization – you have a duty to lead with integrity. Abusing the trust granted to you on the basis of your position assures that you will not be trusted in the future. Your subordinates, constituents or members are not dumb, and when they know you’ve stretched the truth to fit your agenda in the past, they will begin to question the motives of your future actions, and they will no longer take you at your word.

NY Times Hardcover Business Best Sellers – October 2009

New York Times – Hardcover Business Best Sellers – October 2009

 

Yawn… Eleven months and Malcolm Gladwell’s Outliers continues to dominate the NY Times hardcover business best seller rankings. We love this book, and yet it still seems a little unbelievable that one book could remain on top of such a dynamic list for so long. (To read our review of this outstanding book, check out our July 2009 best seller rankings.)

 

Upon further review, we understand why Gladwell can stay at Number One: Nearly all of his challengers deliver books with no real substance, very little entertainment value, and they fill no unmet need of the book-buying public. From the boring premise of Shop Class as Soulcraft, by Matthew B. Crawford to the asininely unnecessary The 50th Law, by 50 Cent (and Robert Greene), to the clearly miscategorized What Happy Working Mothers Know, by Cathy L. Greenberg and Barrett S. Avigdor, the NY Times business list is thin, at best.

 

Given the absolute drivel populating this month’s list, we simply cannot recommend anything in the Top Five not written by Gladwell. From Numbers Six to Fifteen, there is only Jim Collins’ How The Mighty Fall at Number Seven that is worthy of a leader’s time. (Might we recommend you take a look at some classically good leadership books instead?)

The Top Five – NY Times Business Hardcover Best Sellers October 2009 (to view the entire list, follow this link):

 

This
Month

 

Last
Month

1

OUTLIERS, by Malcolm Gladwell. (Little, Brown, $27.99.) Why some people succeed — it has to do with luck and opportunities as well as talent — from the author of “Blink” and “The Tipping Point.”

1

2

THE HEALING OF AMERICA, by T.R. Reid. (Penguin Press, $25.95.) How other industrialized democracies provide health care for all at a reasonable cost.   

9  

3

WHAT HAPPY WORKING MOTHERS KNOW, by Cathy L. Greenberg and Barrett S. Avigdor. (Wiley, $19.95.) How to be a successful parent and professional without sacrificing personal happiness.

 

 

4

THE 50TH LAW, by 50 Cent and Robert Greene. (HarperStudio/HarperCollins, $19.99.) Conquering fear to attain power: a philosophy of life.

  

5

THE TOTAL MONEY MAKEOVER, by Dave Ramsey (Thomas Nelson, $24.99.) Debt reduction and fiscal fitness for families, by the radio talk-show host.

     
     
     
     
     

 

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