The Traps New Managers Fall Into

The New Manager Traps

Help, I’m lost. I’ve been a manger for exactly 34 days and I feel like I’m drowning. The biggest issues I have are my time (there’s not enough) and my people (I am now responsible for the lives and livelihoods of 19 people). Any advice? Alan in San Diego, CA

Alan, I feel your pain. When I look back on my early roles as a manager, I remember facing the same issues. You can bring all the business and leadership knowledge available to your new job, but when you’re a first time manager who cares, you can easily get lost in the minutiae and feel overwhelmed with a responsibility for your people.

Let’s tackle these two problems in reverse order.

New Manager Trap #1 – Feeling Responsible For Your Team

Not all new managers face this problem. Many, those who wouldn’t help an old lady across the street, probably have no idea that anyone ever feels responsible for their team. They simply couldn’t care less about the health and welfare of their teammates, subordinates or supervisors. They’re so caught up in themselves, and so busy admiring the title on their business cards, they don’t have time to worry about others.

The other type of new manager is the kind of person (like I was) who brings home the stray cat from the alley and feeds it – feeling great and believing they are doing good.

If I could undo one thing from my early days as a manager, it would be to stop being such a softie.

Stray Cats Are Stray Cats For A Reason

If you’ve ever brought an alley cat home, you know that they basically tear up all your furniture, scratch the hell out of you, and eventually poop everywhere in the house. Caring too much and forgetting what’s important to you – and what’s best for your company – is a major reason that many new managers fail to reach their goals.

This analogy is not meant to say that your subordinates will poop all over the place, but it is meant to illustrate that new managers should keep their priorities straight, especially in the beginning.

You are not responsible for the lives and livelihoods of your charges. Provided they are all legally eligible to work in your state, they are 100% responsible for themselves. As hard as that might sound, it’s important to understand that right away.

Provide the goals, and the tools to reach those goals, then train everyone to use the tools. For the 10-20% who never seem to deliver, be prepared to help them find other employment (i.e., terminate them).

You Are Responsible To Your Team

Your company hired or promoted you not because they wanted someone to provide welfare to their employees, but because they wanted someone to get the most out of that resource known as labor. Your job is to deliver on your goals. In this quest, you will often be required to balance productivity against employee welfare.

Unless you’re managing a sweatshop, your employees are free to leave anytime they choose. Knowing this, you need to feel similarly. That is, you need to be prepared to let someone go when it makes great business sense. Not everyone can be a Delta pilot or a doctor, someone has clean the septic systems for rural America.

Stop feeling like you need to protect your team from the realities of business. You don’t. You should be their support mechanism, not their patsy. There is a difference.

Whenever I hire or promote a first time manager, I like to give them a few weeks to get their feet wet, learn their team’s dynamics, and see how they handle the issue of responsibility. If they seem like the type that would bring home the stray cat, I let them get scratched up pretty bad before I offer any advice in this area.

After three to four weeks, they’re begging for guidance on how they can balance the lives and livelihoods of their subordinates and still meet the company’s objectives. The short answer is that you very often cannot do both. Instead of feeling responsible for your team, you should feel responsible for your goals.




The World Needs Ditch Diggers Too

I often quote the late, great Ted Knight from Caddyshack: “The world needs ditch diggers too, Danny.” And guess what? It does. The world is made up of billions of people doing millions of different jobs, and if you ever feel like you have to keep a poor performer employed because you feel sorry for them, you’re doing a disservice to your company, to yourself and to the poor performer.

Often, losing their current job for poor performance is the best thing that ever happened to them.

New Manager Trap #2 – There’s Never Enough Time

For fear that the answer to this question is already too long, let me just cut to the chase here. I have seen scores of new managers fail because they believed everything needed to be perfect. Everything.

Nothing is ever perfect. I often say that if my workday was 24 hours long and my workweek was 30 days long, I would still need more time to do it right. This is a fact of life for managers. There is never enough time, and there never will be enough time.

There’s a great book called All You Can Do Is All You Can Do, But All You Can Do Is Enough that really details the need to do your best, and to be satisfied with the results. While this book is out of print, you can still buy a used copy on Amazon.com for a few bucks.

When we see new managers who feel that there’s never enough time to do their jobs, they are either striving for perfection or working on those things that are out of their control (or both). Either way, All You Can Do can help you work on the things you can control and forget the things you can’t.

I also often recommend Stephen Covey’s The 7 Habits of Highly Effective People. It’s the number one leadership book ranked on our site for a reason. It can absolutely help you work on the important issues, as well as help you focus on your circle of control rather than your circle of concern.

Stop Being A Perfectionist

I am a perfectionist at heart. I often spend too much time at work and not enough time with my kids. I understand this and I’ve come to accept it. However, I also understand that my company, my customers and my subordinates would all still be very well served if I worked only 40 hours each week. I can’t help it.

It’s important to note that I never, ever complain about not having enough hours in the day. I understand that all I can do is all I can do, but all I can do is enough. If it weren’t, I never would have been given the responsibility I have today. Alan, you need to understand this, as well.

In the strive for perfection, be careful if you begin to believe that perfection is the only suitable outcome of every endeavor. More often than not, good enough really is good enough.

(Are you are manager who has a problem or an issue like Alan’s? Leave a reply below or send us an email at the bottom of the About page, and we’ll do our best to give you a response in 48 hours.)

Sales Management – Blogwatch August 17, 2008

The editors of AskTheManager.com scoured the World Wide Web to bring you the best posts and articles covering Sales Management for the week of August 17, 2008:

Sales Management: The 7 Most Common (And Expensive) Mistakes
By Prospero(Prospero)
Structured Training not only deliver industry leading Sales Management courses, but can also help with designing effective roles, and performance coaching sales managers to higher levels of success. For further information please
Prospero’s Index – http://prosperobarn.blogspot.com/

How to Destory Your Credibility without Even Trying
By Paul McCord
China wowed the world last Friday evening with their spectacular opening ceremonies for the Olympics. Those ceremonies had been in the works for two years. And for several years prior to that they had been building the sites,
Sales and Sales Management Blog – http://salesandmanagementblog.com

BOTBP: Lynn Giuliani “Sales Management Strategies for Tough
Sales Management Strategies for our challenging economic times. How do sales and service effect each other? What are the most important aspects of sales leadership? How can coaching improve morale-skills-communication in business
Speaking to Win – http://www.speakingtowin.com/

Guest Article: “Winning a New Client When There is an Incumbent
By Paul McCord
Winning a New Client When There Is an Incumbent By Andrew Sobel. Breaking into a new client requires skill and perseverance under any circumstances, but especially so when the client already has a strong relationship with a firmly
Sales and Sales Management Blog – http://salesandmanagementblog.com

Why Aren’t You Following Up with Your Leads?
By articles@compassroseconsulting.com (Donna Price)
Have you ever had a GREAT lead for your business and totally dropped the ball? Why on earth does that happen? Creating a comfortable sales mindset can support business owners in effective marketing.
Free Articles in Sales Management – http://sales-management.bestmanagementarticles.com

Two Recent Encounters—Anomalies?
By Paul McCord
Do prospects OWE you their time and attention? Of course, for many of us that seems like a silly question. But for some salespeople it’s not only a legitimate question, its one that they believe the answer to is ‘yes.’
Sales and Sales Management Blog – http://salesandmanagementblog.com

Performance Coaching – Is it Worth Investing In?
By jsanders
Performance Coaching is it extraordinarily worth when we can get more people toe a training run? without question I am often asked. The guarantee b make amends for as always is it depends. Why? Well it depends on the outcome you want to
Sales Management – http://salesmanagement.blogvis.com

A Sales Training Question
By Paul McCord
There has been much written lately about why sales training is so often ineffective and how to improve its impact on the sales team. Many of these articles can be found on The Customer Collective.
Sales and Sales Management Blog – http://salesandmanagementblog.com

How to Sell Your CFO on Sales Training
By superbday
Sales management can lead by taking an objective approach to diagnosing where to put their annual training dollars and articulate the CFO language of turning traditional Cost Centers into profit centers that create measurable returns in
Superb Day – http://impactarts.net/wpblogmu/superbday

 

The First Time Manager Dilemma, How Do You Gain Respect?

How Does A Young Manager Gain Respect?

I am a young, newly promoted sales manager who stepped into what feels like a mine trap. I have been appointed to a brand new store filled with employees who lack professionalism and seem to be all out for themselves. I am the youngest associate to ever be promoted into a management position for our company and I feel like I have to make a name for myself by showing that I can make something of this responsibility that’s been given to me. My employees are all older than me, so trying to establish myself as someone that they can count on seems like a major task. Clearly, many of them have an issue working under someone who is younger than themselves. Not to mention the very first day, when our regional manager came to welcome me to the store, the associates were poorly dressed, not occupying themselves with their job whatsoever, and just sitting at our podiums talking amongst themselves. There is obvious work to be done, and I would really like to smother these bad habits before they become the norm. AngelCakes in Saskatoon, Saskatchewan

AC, you’ve got your work cut out for you. I wish I could say the next three to six months were going to be easy, but they’re not.

The best advice I can give to you, and any young manager taking over in their first leadership roll, is this: be firm; be fair; and stick to your guns.

The truth is, that no matter how old you are, you want to be led. You want someone, anyone, to provide a vision and a direction that will help you get through your day. Luckily for you, you have salespeople to direct. It might actually be worse if these were front line, union welders or truckers with little regard for their career paths and the protection of a union.

Establish Some Ground Rules

Start right now and establish ground rules. Don’t worry about the feelings of your charges – you owe it to your company to maximize your resources, including labor – the good ones will accept you and the bad ones will terminate themselves.

Tell them exactly what they can expect from you and what you expect from them. Explain the rewards for complying and the punishment for disobedience. I know it’s harsh to see a word like “disobedience” in a leadership development post, but you can’t make an omelet without breaking some eggs.

Be prepared to, indeed, break some eggs. Decide right now who is worthy of keeping and who needs to go. Give everyone the same chance, but prepare for the loss of those that simply do not want to succeed under any circumstances. Remember that this is not a popularity contest and put your ego in check.

Make sure they understand that you would love for this to be a happy and productive workplace, but short of that, it will at least be productive. Make sure they understand that the ball is in their court. They can all earn more money, get promoted or achieve whatever cachet they seek, provided they allow you to help make them successful.

You Are The Support, They Are The Superstars

Tell them early and often that they are the real heroes of your store, and that you are only there to support them. Then, be prepared to live it.




Your only goal, both stated and actual, is to make them successful. If they succeed, you succeed – though no one is going to succeed if they treat the entire day like one long coffee break. (This is where the ground rules come in.)

What they wear, how they act and how much they sell are all part of the expectations you set early on. If they live up to their part of the bargain, then you will live up to your part – you’ll help them get promoted, you’ll help them close a sale or two, and you’ll go to bat for them when it’s time for raises.

Has This Approach Ever Worked?

At 16, I was promoted to the manager of concessions at our local minor league baseball stadium. I had worked the previous summer in the concessions group, and took over as manager in my second year. (This means that I am celebrating my 30th year in management.)

My crew consisted of 30+ teenagers and senior citizens, all of whom were older than me. To make matters worse, my 19-year old sister and my 18-year old best friend also worked for me.

To make a very long story very short, I was not a great first-time leader, though by the end of the season we had reduced labor costs and increased sales to a level not previously seen by the ball club. Had I not decided to be a lifeguard the next summer, I would have earned a nice raise and would probably still be working in baseball.

During the course of the season, I fired both my sister and my best friend. Because both firings were clearly warranted, I only suffered about 3 weeks of angry stares from the two of them. However, the respect I gained from the rest of the team by setting expectations and getting rid of the two people considered to be the greatest troublemakers was immeasurable. (Once someone sees you fire your own sister, they pretty much tow the line.)

Have Fun

The best part about that summer in the minor leagues is that by the end of the season we all had fun.

There is an old saying that “sales cures all ills.” Like many old sayings, this one is true. You will be amazed at how a little success can go a long way toward invigorating your team to want more. It’s like blood to a shark; they will begin a feeding frenzy for success that you will be unable to stop.

So, AC, my advice to you is this (I like bullet points):

  • Deliver the ground rules
  • Set the expectations (for you and them)
  • Live the vision (which includes awarding punishment, when warranted)
  • Have fun

The last bullet point will happen all by itself if you succeed on the first three.

Good selling!

(Note from TheManager: To read a related series about the first steps a new manager should take, please follow this link.)

Sales Management – Blogwatch August 10, 2008

 

TheManager scoured the leadership development blogs on the World Wide Web to bring you these great and not so great posts and articles covering sales management from the past week:

Outlook as your CRM Tool
Unlike traditional CRM or sales management software, Prophet is built into Outlook, eliminating the need to manage multiple contact databases or toggle between separate applications. Built on the .NET 2.0 platform, Prophet works

Cold Calling–Some Advice to Get the Call Answered
The Inside Sales Experts Blog has a couple of very good posts regarding cold calling. Although I’m not a fan of cold calling and believe there are far more effective methods of connecting with prospects, I do realize that there are some

Sales Blogging to the Power of 10
For now allow me to introduce the group, I encourage you to visit their profiles at Sales Management 2.0, poke around this great site, and explore each of the members’ individual profiles at:.

You Must Like Your Customer Types If You Are in Sales
If you are in sales, you have to like the types of customers you will be doing business with on a regular basis. This sounds easy enough, but many people who get into sales do not realize the types of customers or prospects they will

Sales Management – Learn To Lead Your Team
If you have been put in charge of the sales management of a company or organization there are several things that you will need to take into account. First off, you need to learn the importance of becoming an essential part of the

Action Sales Management Coaching
Have your people set specific goals and connect with them regularly to maintain accountability. Evaluate where people are at from a personal, and/or competency basis to assist you in developing them to their full potential.

How to Build a Winning Team
Every year at the start of football practice, Vince Lombardi, the coach of the Green Bay Packers started his season the same way. His outset account to his players was, “This a football.” Every year, John Wooden, the imaginary basketball

Know the Key Factors That Go Into Proper Sales Management
There are a number of features included in sales management including being able to create a good sales team. You need to understand the need to organize a good sales team, learn how to do sales forecasts as well as plan your sales;

Solving the Top 5 Most Difficult Sales Effectiveness Challenges
Senior level sales management participating in the 2004 Miller Heiman Sales Effectiveness survey ranked this as 15 more influential than the survey population as a whole. In fact, the ability to have the right people in the right

 

Sales Training Blogs – Running a Private Training Blog for Your Sales Team

Q. I’m a sales manager who manages three separate sales offices that are 40 miles apart. What are your thoughts about using a blog to communicate company news and events, and deliver sales training to my teams? Andy in Ohio

Great question, Andy, and great idea. There are literally thousands of companies who use blogging software, like WordPress, to maintain private company blogs. Many of them use these blogs just as you described. (A private blog is like this blog, only search engines are blocked from crawling the pages, and you need a login and password to access the articles and posts.)

The great thing about using a blog to deliver your training and communicate events – instead of using email – is that blogs can become a virtual library of information. Email, of course, is deleted or becomes stale after just a few days. With a blog, your team can go back and reference product information, HR memos or sales training anytime they wish. As a central repository of information, blogs are better than the sales manager’s memory or his desk files – and your company’s blog will still be around if you move up (or out).

Because blogs generally show the most recent entries first, your team can login at anytime and read the most timely company information. RSS feeds (included in nearly every blog theme available) can notify your team whenever something new is posted. This allows them to view the post through a free reader – without having to visit the blog.

Adding Outside Resources To Your Blog

Blogs are great because you can file the various training and information topics under categories that make sense, like Product Training, HR Memos, and Proper Sales Paperwork, to name a few. Additionally, you can easily link to any web resources you need – just like in email.

For example, let’s say your company sells replacement laptop batteries and you want your sales team to be able to describe the different types to customers. You could research this and type a blog post, or you could find the resource online and link to it like this: laptop battery information.

While a free or low cost blog will allow you to monitor who logs in and when, you may struggle with the accountability of who actually grasps the material. Of course, I always tested my sales team by managing through results. Those who performed below expectations often found me riding in their car quizzing them about the latest product release or role playing the next appointment.

I’m aware of some companies who monitor their blog activity by requiring their teams to post comments after each blog entry. At the very least, they’re sure their teams logged in and took the time to read an article or post. Blog comments are also a great way to encourage best practices sharing.

How Do You Start A Company Training Blog?

Although nothing beats face-to-face training, blogs are superior to most Learning Management Systems (LMS) primarily because of their cost. In fact, you can start a private blog tonight for no cost (called a hosted blog), or very low cost (called a self-hosted blog).

For all companies, I recommend starting with a hosted blog (free) and then moving to a self-hosted blog if you’re still using the blog as an LMS in a year. The cost for a self-hosted blog will generally run about $30/month.

Note: you may want to purchase the domain name right away, even though you don’t need it for the hosted blog. At less than $10/year, it makes sense to secure something that is easy for your team to remember, like ExxonTrainingBlog.com. There are numerous domain name registrars who make it very easy to acquire a web address. I’ve used both Network Solutions and GoDaddy, and I seem to prefer GoDaddy, though both are reputable sites with similar cost structures.




Buy A Book On Blogging

I own three blogging books, and all three are on my desk next to my computer. I read all three cover-to-cover before I started the serious blogging, and I refer to at least one of them every week. The three books recommend by TheManager are:

WordPress For Dummies – AskTheManager.com is powered by WordPress, a very intuitive blog software that is easy to learn for anyone who’s mastered basic Internet skills like email and web surfing. You’ll need this book whether you plan to use the hosted WordPress blog or a self-hosted WordPress blog. (And don’t worry, this book explains both hosting options better than I can.)

Blogging For Dummies – While there is a little overlap between this Dummies guide and WordPress For Dummies, you really need both to properly manage a great blog.

ProBlogger – Not really necessary for a private company blog, but it has some great insight into the world of blogging that isn’t covered by the Dummies books.

While most blog software, like WordPress, is intuitive, it’s not Microsoft Word – you can’t just start blogging without reading something about how to use it. Save yourself the headaches later, and learn how to blog before you start blogging.

Share The Blogging Duties

The best way to teach an adult learner is to assign them to teach the material themselves. We learn much better when we know we have to regurgitate it in front of an audience later. Don’t try to tackle all the sales training yourself and assign articles and best practices sharing to your sales team. Of course, don’t stop with your sales team, feel free to bring everyone on board to contribute to the company blog:

  • Ask the HR team to put links to their important forms on the site
  • Speak with the CEO and ask him/her to post something about the company vision or the outlook for the industry
  • Ask the operations team to post information about order processing, shipping or any other issue that the sales team can alleviate by following a few guidelines
  • Ask the admin manager to post articles about how to properly complete paperwork or what to expect from the admin team during a holiday week
  • Post customer testimonials and complaints (remember – it’s private so you can air out some dirty laundry)
  • Find relevant articles and training online, and either copy and paste them in your blog, or link to them

The bottom line on private business blogs is this: they’re simple; they’re cheap and they make a great LMS. Once you start a company training blog you’ll wonder how you ever got along without one.

 


So You’re the New Sales Manager – How Are You Going To Get Up To Speed Quickly?

 

Taking Over an Existing Team – Part 3 of 3

 

This is the third of three posts detailing a few quick tips I used when I was hired to take over an underperforming sales team ranked last in their region. Within six months, this team became the number one sales team in both volume and volume growth, and they held that position for the next fifty consecutive months…

 

To read the first post in this series, follow this link.

To read the second post in this series, follow this link.

 

The New Manager Questionnaire

 

At the end of the expectations-setting first meeting, I handed out the salesman questionnaire below (it’s really for the manager’s benefit, so we’ll call it the New Manager Questionnaire) and arranged a time to meet with each rep for one-on-one sessions to discuss their answers. Although I had twenty salespeople at the time, I really wanted to get these all done quickly, so I scheduled meetings from 6:30 AM to 9:00 PM the next day. (The salespeople chose their meeting times.)

 

The questionnaire was designed to give me a sense of who they were, provide them an avenue to vent about whatever it was that needed changing, and to deliver a measure of self awareness to this underperforming group.

 

Here are the 20 best questions you can ever ask a new sales team:

 

  1. Where do you see yourself in 1 year? 3 years? 10 years?
  2. What three things do you like most about your job?
  3. What three things do you like least about your job?
  4. If you could change anything about our company, what would it be and how would you change it?
  5. What should we absolutely start doing today that we’re currently not doing?
  6. What should we absolutely stop doing today that we’re currently doing?
  7. What should we absolutely continue doing that we’re currently doing?
  8. How would you describe our company to a close friend?
  9. Describe the quality and quantity of training you feel you’ve received since coming to work here. What gaps exist in the training we’ve provided?
  10. Describe your abilities as they relate to your current position.
  11. Is there a different position within our company that you feel you are better suited for than salesperson? If so, what is that position and why do you feel that way?
  12. What is your total compensation? (Include your base, bonus and any perks like car allowances.)
  13. What should be your total compensation and how can I help you achieve this?
  14. Were there ever any promises made to you by anyone at our company that have not been kept? If so, please detail these.
  15. How many hours per week do you estimate you dedicate to achieving your goals at this company?
  16. In order to become the number one salesperson in the region, how many hours a week do you think you would need to commit to the company?
  17. What must be done to grow revenue and profit in your territory?
  18. What must be done to grow revenue and profit for the whole company?
  19. On a scale of 1-10, rate the selling ability of each of the other salespeople and yourself.
  20. How would you prefer to be managed?




 

Why These 20 Questions?

 

Why are these the 20 best questions to ask your new sales team? With these 20 questions, you’ll learn more about your marketplace and your reps’ ability to execute than you will with months of observations. Each question was designed to elicit a specific response or trigger a specific paradigm shift in the salesperson:

 

  • Questions 1 and 11 tell you if they have ambitions beyond being a salesperson, and how to plan a career path for each sales rep.
  • Questions 2, 3 and 20 tell you how to manage the respective rep. (I put Question 20 last because this one usually provides some great dialogue and an easy transition for a handshake and an “I’ll do my best, please keep me in line” from me.)
  • Question 4 tells you if this person is just a complainer or someone who’s given real thought to the issues at hand and believes they know how to fix them.
  • Questions 5 through 8 tell you how to manage up and across. (That is, what you need to gain for your team from the other department heads and from your supervisor.)
  • Questions 9 and 10 set the stage for the amount and type of sales training and product training that needs to occur quickly.
  • Questions 12 and 13 help you understand how much motivation money provides to a particular salesperson.
  • Question 14 helps you remove all the animosity of previously broken promises (and every sales team is full of broken promises from the company). Of course, that’s only if you honor the broken promises of your predecessor.
  • Questions 15, 16 and 17 are really kind of cool, because they reveal to the salesperson, out loud, that they’re not giving all they can.
  • The aggregated answers to Question 18 will help you create plans to reach the company’s goals. (The salespeople really do have all the answers, you just have to ask them.)
  • Question 19 gives you a sense of how everyone views their teammates, and which ones are the leaders and which ones may need development, retraining or a pink slip.

 

I asked the sales team to come prepared to answer all of these questions during their one-on-one meeting, but that they didn’t need to bring anything written – I would take copious notes (which I did).

 

Hearing a sales rep tell you, out loud, that he’s a 5 on a 1-10 scale is extremely powerful. This is someone eager to learn, and the self-realization that occurs gives them a voracious appetite for direction, development and sales training.

 

Do You Really Mean It?

 

Good salespeople are good because they can read people, and they’ll always know when you’re lying. The key to this questionnaire is sincerity. You have to be sincere about wanting to know the answers to these questions, and you have to be sincere about wanting to change the things that need changing. If all you do is ask the questions and take no action, your team will never trust you and they will never perform.

 

It would take dozen of additional posts to share with you how I used all of these answers to shape this group into the best sales team in the region, though suffice it to say that sharing a vision and then living that vision can do wonders for a rag-tag group like I had inherited.

 

I encourage any leader who is taking over as a new sales manager, or any manager who is simply tired of lackluster sales, to try these questions on their own sales team. As always, I welcome your comments… Good Selling!

 

So You’re the New Sales Manager – How Are You Going To Set The Right Expectations?

Taking Over an Existing Team – Part 2 of 3

 

This is the second of three posts detailing a few quick tips I used when I was hired to take over a sales team that was ranked last in their region. In six short months, this team became the number one sales team in volume and volume growth, and they held that position for the next fifty consecutive months…

 

To read the first post in this series, follow this link.

 

The First Sales Meeting

 

Like most sales teams, this group held long rah-rah sessions every Monday morning to “fire up the troops.” From what the GM told me, these were often very inspirational, though they never seemed to translate into solid results. Everyone would leave the meeting with great enthusiasm only to come back to the office on Friday reporting sub par sales.

 

This told me the team lacked an understanding of their goals, clear direction and the support necessary to execute. I decided that my first meeting must not be about motivation, but expectations – both my expectations of them and, more importantly, what they could expect from me. Here is a synopsis of what I showed and told them when I stood in front of them for the first time:

 

  • What you can expect from me…
    • I will always be fair, open and honest
    • I will check my ego at the door
    • I will always respect you by being on time to our appointments and meetings
    • I will keep my meetings short and informative
    • I believe that those closest to the customers should make the decisions – you are closest to the customer
    • I will never shoot you for making a bad decision provided you made it with the best intentions
    • I believe that “the way we always did it” is not working and we need to find a new way to do things
    • My primary goal is to help you make this company number one in the country – we are currently last in our region
    • You are the only ones who can guarantee we are successful in that goal
    • This will never be about me, it will always be about you – you are the only people in this company who create revenue.
    • If you are not in sales, then you are in support – I am in support and my only job is to make you the hero
    • I will always keep my word and I will always honor your commitments to the customers, even when it costs the company money

 

  • What I expect from you…
    • I expect you to always be fair, open and honest
    • I expect you to have a healthy ego
    • I expect you to be on time to meetings – if you’re late for our sales meetings, how can I believe you’ll be on time for customer appointments?
    • I expect you to contribute to meetings by having a success story to share each week
    • I expect you to make decisions for yourself
    • I expect you to fail tremendously. This will ensure that you have tremendous successes. Besides, if you’re not failing, then I know you’re not trying
    • I expect you to learn from your failures
    • I never want to hear why we can’t do something, I only want to hear ways we can – In other words, stop putting roadblocks up in front of yourself
    • I expect you to be the number one salesperson in the company – yes, I expect each and every one of you to be number one
    • I expect you to be the hero and to never let anyone in this company, especially me, cut your legs out from under you
    • I expect you to always keep your word to your customers, even when it costs the company money
    • I expect you to stand on my desk and scream at me if I ever fail to live up to your expectations

 

Their Reaction

 

Prior to my arrival, this group was always told what to do and when to do it. The previous sales manager was the superstar and the salespeople were his roadies. It was always about him and never about them.

 

Given all this, you know they were putty in my hands after that speech. J




 

Of course, this presentation was just words unless I was prepared to live it, and “live it” I did. From cosmetic changes like removing the reserved parking sign for the sales manager to real changes like showing up unannounced to help a salesperson working on a Saturday, I lived the vision I described and the reps took notice. But, I’m getting ahead of myself. Tomorrow’s post, part 3 of 3, will detail a questionnaire I provided to each salesperson at the end of that first meeting. A questionnaire that they were required to complete and return the next day for a scheduled one-on-one meeting with their new support person – me.

 

The New Manager Questionnaire

 

To read the salesman questionnaire and the results of these meetings, please follow this link.

 

 



After reviewing the documents and spending time in the market, it was clear to me that this team lacked execution and direction. They all seemed to be working very hard, but they were failing miserably at actually doing things that mattered. Additionally, I discovered that this group’s prior leader had been very active with the largest customers – so much so that he was figuratively cutting the legs out from under his team.

 

I felt like this group needed to see real change – not just a new butt behind the manager’s desk – so I got permission from the GM to come into the salesroom and rearrange a few things the weekend before I started.

 

Day One for the New Sales Manager

 

As the sales team staggered in between 8:30 and 9:00 AM on Monday, they were quite shocked to see that their salesroom bore no resemblance to the one they left on Friday.

 

While I understand that most people don’t like sudden change, and no one really likes surprise changes made to their space, this group was in last place and needed the proverbial “slap in the face.” So I slapped them as hard as I could.

 

Where they once had blank walls, they now had product displays of each and every one of their company’s products (complete with point-of-sale merchandise). On the formerly clean windows, they now saw up-to-date charts, graphs and spreadsheets detailing every single key performance metric for their team and the other teams in the region. They also saw weighted rankings that showed definitively who was performing and who was not.

 

The most striking change, however, was in the form of their seating arrangements. Where this “team” once had twenty small cubicles, they now had one very large table and a wall of short file cabinets labeled with their names. No longer would this group act as individuals – this new arrangement would prove to guarantee both best practices sharing and shorter office stays. (Unless he/she sells with a telephone, there is no reason for a salesperson to be in the office except for training and, in the old days before direct deposit, to pick up a paycheck.)

 

The grumbling was comically animated. I still chuckle today when I picture the mix of blank stares and angry glances – these reactions made giving up my entire weekend worthwhile.

 

I emerged from my new office and greeted the team as they arrived. I introduced myself to every one of them the same way: “Hi, I’m the new sales manager, and my only job is to support you.”

 

The First Sales Meeting

 

Like most sales teams, this group held a rah-rah session every Monday morning to “fire up the troops.” From what the GM told me, these were often very inspirational though they never seemed to translate into solid results. To learn what I shared at my first sales meeting with this group, please follow this link.