bad decisions

8 Easy-to-Fix Website Mistakes Car Dealers Make That Are Killing Their Conversions






  As I’ve written before, your website has just two goals: Attract and Convert. Your site should be constructed in a way that is search-friendly so as to attract visitors; and then once they’re on your website, your only goal is to convert those visitors into buyers. That’s it; the only two goals.  Unfortunately, while(…)






How To Stop Turnover & Eliminate Staffing Issues Forever!






The Solution to the Never-Ending Car Dealer Staffing Problem So much has been written about the decades-long issues of turnover and staffing in automotive retail that I continue to be amazed when I read headlines like this one from Automotive News recently: Dealership turnover squeezing profits – NADA study spotlights struggles in recruitment and retention How(…)






Website Design “Experts” Are Killing Your Website’s Design!






How To Design Your Website to Convert More Visitors into Buyers! Little-known baseball great and minor league manager Rocky Bridges once said “There are three things the average man thinks he can do better than anybody else: build a fire, run a hotel and manage a baseball team.”  If Rocky were alive today he might(…)






How America’s New Car Dealers Can Prepare for the Coming Autonomous Vehicle Disruption






  As I wrote in 2015’s Self-Driving Cars: the Winners and the Losers, new car dealers will be among the “Obvious Losers” when, not if, self-driving vehicles become ubiquitous. However, I also predicted that this evolution wouldn’t likely begin impacting new car dealers before 2025.  My timeline has actually contracted a little in the last(…)






The Best Decision-Making Book of 2016






  More than a few years ago, we compiled a list of the Ten Best Decision-Making Books Ever. And while there have been plenty of other books written on the subject since then, none have been able to crack the list… until now.  A few weeks ago, an author contacted us and asked that we(…)






ZMOT, Big Data, Micro-Moments and the Overthinking of Everything






  As my friend Jeff Kershner so eloquently Tweeted last week: “A few years ago everyone was going BONKERS over ZMOT and now going BONKERS over Micro-moments. It’s like breaking up a turd into pellets.”   A few years ago everyone was going BONKERS over ZMOT and now going BONKERS over Micro-moments. It’s like breaking(…)






Is Duplicitous Pricing Good Business?






In a transparent, information-rich world where showrooming is commonplace, a pricing tactic used by many retailers seems strangely shortsighted. For lack of a better term, let’s call this shortsighted pricing practice “Duplicitous Pricing” or DP for short. Simply put, DP occurs when a retailer posts one price in their store while maintaining a different price(…)






Dear Car Dealer: Why your record year might be a bad thing






  Dear Car Dealer: Congratulations on a record 2015! Yippee! Now, get the slings, because you’ve likely broken your arm patting yourself on the back. If you’re an average dealership – whether privately-owned or publicly-held – you had a record year in 2015. Heck, if you’re a below average dealer you had a record 2015.(…)






Car Dealer BDCs: A Veritable Den of Thieves for Many Dealers






The Great BDC Robbery: How Reconciliation Allows Your Business Development Center to Steal from You Do you have any idea what your BDC is doing right now? A few weeks ago a general manager I’ve known for some time was bragging about the performance of his group’s Centralized BDC. He was almost gushing about how(…)






Self-Driving Cars: The Winners and The Losers






  Previously, I wrote about how I Will Never Own a Self-Driving Car (and Neither will You). In that post, I discussed why self-driving cars would not only become a reality, but how the leaders in this industry (folks like Google and Apple) will likely capitalize on this revolution. At the end of that article,(…)






Can TrueCar be Fixed? Yep, and Here’s My 10-Point Plan!






  In case you haven’t heard the news, there’s a current job opening in automotive that none of my peers will even consider: CEO of TrueCar (NASDAQ: TRUE). Most everyone I’ve spoken with about the role calls it a sure career-ender; a poisonous position that will turn even the most respected leader into an industry(…)






Why Would a Car Dealer Even Want an e-Lead?






  [With the on-again/off-again debate about Third Party Providers currently on (again), it seems appropriate to present this excerpt from our 2015 Online Automotive Leads mystery shop study.]   A high percentage of dealership desk managers still look at the Internet and their own internet sales teams as the enemy. For these shortsighted managers, the(…)






Hey Car Dealers: Speed Up Your F&I or Else!






  NEWSFLASH: Consumers are tired of wasting 3-5 hours of their lives buying a car. The average prospect today has done more than 19 hours of research before they ever set foot on your lot; so they know what they want to buy, they just don’t want to spend an entire day buying it from(…)






Here is Every Reason You Should NOT Create a Centralized BDC






  Quick Quiz: If you’re part of an automotive dealer group comprised of anywhere between 2 and 290 stores and you do not run a centralized sales BDC, then you’re: A. Wasting Money B. Losing Sales C. At a Competitive Disadvantage D. Not Leveraging Your Economies of Scale E. All of the Above If you(…)






Delta Comfort+ is not exactly First Class Lite






  Although presented as a sort of a “secondary first class” or a “first class lite,” Delta’s Comfort+ (nee Economy Comfort) is not as much of an upgrade as their marketing would have you believe: Sky Priority® Boarding? Okay, you might get on board quicker; that is, if you’re not already a frequent flier. Dedicated(…)






Dear Walmart: Please Train Your Own Damn Managers!






  I had a fun exchange with Walmart on Twitter last month that I believe deserves sharing here – especially given that the exchange can (I’m hopeful) remind corporations to separate my duties as a customer and their duties as an employer when it comes to training their managers. First, a little background: I was(…)






How to Get Ahead While Winning Over the Backstabbing Jerks at Work






Perception is reality. I wish I was the first person who ever uttered this unbelievably accurate view of the world. I guess I almost could have been the first, since the quote is most often attributed to political consultant Lee Atwater (who is only twelve years older than me). I find that odd, of course,(…)






Why Some Businesses Never Change






  Have you ever wondered why some businesses – even after being alerted to oncoming, meaningful risks and threats – never seem to change direction? Or why the managers in these institutions seem content with the same old-same old despite instructions from above to adapt or die? Often, the obstacles to making real changes (especially(…)






Why You’re Wrong About Tesla






You do know you’re wrong about Tesla, right? I don’t even need to hear your opinions about the electric carmaker to tell you that you’re wrong about Tesla. You’re dead wrong. How do I know you’re wrong about Tesla (NASDAQ: TSLA) without even hearing what you have to say? Because, if you’re like 99% of(…)






Call this His/Her “Jerry Maguire Moment”






(The following guest post was written by a respected colleague of mine in the automotive industry. The author, who shall remain nameless, is one of the brightest, most energetic, hardest working and truest “team players” I’ve ever met. His/her frustrations are far too common in most industries; but are especially common in automotive. His/her words(…)






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