customer satisfaction

Selling Cars Online or Offline: The “Traditional” Up






  The buyer we’re most familiar with is often called the “Traditional” Up. I put “Traditional” in quotes because today’s Up is anything but traditional. As we see in the data, today’s Up (unlike the Up from just a few years ago) absolutely knows what they and they have a really good idea what they’re(…)






The Secrets to Growing Your Website’s Leads, Calls & Sales: Parasites to Add Today!






  Besides the “must haves” of online chat and instant retargeting parasites (which we’ve already discussed in detail) and the “should have” pop-ups, there are a few others that I highly recommend you add to your website sooner rather than later; as delaying their installation is just costing you sales. Trade Appraisal Applications Getting the(…)






Selling Cars Online or Offline: Not Everyone Wants to Buy Their Next Car Online






  Be prepared to be shocked, but not everyone wants to buy their next car online. Not even close. While there are certainly consumers who will fully buy new and used vehicles online today, they likely represent no more than five to seven percent of total buyers. This means they’re still an important group to(…)






Selling Cars Online or Offline: It’s All About A Great Experience!






  (This is the first article in a multi-post series.) Throughout this series we’re going to explore how top dealers are successfully selling cars today: the way their customers want to buy. In the process, they’re creating great buying experiences that lead to higher grosses and real market share growth. Moreover, they’re leveraging these great(…)






Messenger: Not Just For Facebook Anymore!






  For car dealers interested in connecting with potential buyers, Facebook Messenger has a clear advantage over every other form of communication: When a prospect connects with you or asks you a question via Messenger, you can immediately gather all of the public information they’ve included in their Facebook profile.  For all Facebook users, this(…)






United Breaks Humans






Lots of you, whether you are a frequent flier or involved somehow in digital marketing and reputation management, are aware that United Breaks Guitars. That is, you’ve viewed the nearly 8-year old music video written, performed and produced by a band that claims they watched as United Airlines’ employees carelessly flung their guitars around the(…)






Why Carvana Will Fail (and How They Might Succeed)






  (This is an updated and edited version of my two-part series originally posted on the 3 Birds Marketing blog.) Before we dive into why Carvana will fail (and how it might succeed), I want to make sure we’re all up to speed on the used car market, in general. Unless you just don’t pay(…)






Chatbots are Here, They’re Necessary, and They’re Surprisingly Inexpensive






  …oh, and for car dealers, chatbots are moving metal! Time for some quick level-setting with the car dealer readers out there: Facebook is not going away; Most of your customers are already there; Your kitten pictures and inventory vomits aren’t being read; and Facebook Ads work, but you need to start communicating with these(…)






Hey Car Dealer: Stop Letting Carvana (and Everyone Else) Define You!






Hey Car Dealer: Stop Letting Carvana (and Everyone Else) Define You!  If you believe the corporate manifestos and marketing pitches of every automotive retail-related startup for the last twenty years, then you’d think America’s car dealerships are staffed by a bunch of puppy-kicking thieves providing zero value as they work overtime to deliver the absolute(…)






Do NOT follow this link or you will be banned from the site!