empowering your team

The Customer Experience Series: Are You Eager?






Wanting to serve the customer – being downright eager about it – is easily projected. Customers feel this and they appreciate it. Moreover, the more eager you are to serve, the more likely customers are to forgive mistakes. You cannot hide genuine eagerness. Likewise, you cannot hide a lack of genuine eagerness. Being eager, I(…)






The Customer Experience Series: The Customer Is Not Always Right.






You’ve probably heard (more than once) that the customer is always right. They are not. Of course, they don’t have to be right. They are your boss’ boss. They pay the bills. The customer is not always right, but they are always the customer. Now that we understand that, let’s talk about what we mean(…)






The Customer Experience Series: Why Does Good Customer Service Matter?






Over the years, I’ve met a number of department managers (even those making their living in the sales arena) that will openly question why the customer experience matters? Why, they’ll ask, do we need to focus so heavily on doing more than just delivering a good product at a good price? Why isn’t ‘good enough’(…)






Millennial Studies are Stupid






Car Dealers Want to Know How to Attract and Sell the Millennial Buyer In 2015, I attended a meeting where I observed an “expert” on Millennial Buyers as he addressed a gathering of dealer principals. This “expert” was himself a Millennial, so the OEM who paid five figures to arrange for this “training” felt as(…)






For Car Dealers, Training is not a Panacea; It’s a Punchline






  Sales are flat – we need more training! Turnover is up – we need more training! Grosses are down – we need more training! We just got a bad review – we need more training! Salespeople aren’t making their calls – we need more training! I can almost hear Jan Brady now: “Training, training,(…)






Car Dealer Free Training Cheat Sheet






  Cheat Sheet for Free Car Dealer Training Resources About once a week I get asked if there is a place where someone can go to see all of my free training resources cataloged in an easily digestible format. For car dealers looking for just video training, we created a Suggested Training Curriculum for Car(…)






How To Mystery Shop Your Own Dealership For Free!






  No gimmicks and no tricks. In this article I am going to give you the step-by-step instructions you need to start mystery shopping your dealership’s internet sales team (and your competitors’ teams) without spending a dime (or by spending very little).  In the interest of full disclosure, my company completes a comprehensive mystery shop(…)






Shut Up About the Appointments Already!






  This may sound like strange advice since I teach dealers how to implement both an Appointment Culture and The Perfect Appointment in their dealerships… but, will you please shut up about the appointments already? You are failing to set real appointments that show and buy, precisely because you talk so much about appointments that(…)






Your Website Has Only 2 Goals






  I hate to break it to you, but if you run a for-profit business – like a car dealership – then your website has just two important goals: Goal #1 – Attract Visitors Goal #2 – Convert Visitors Sorry, that’s it. Attracting and converting visitors are the only real value your website provides and(…)






Car Dealer Internet Sales: It Really Ain’t All That Hard






Stop Overthinking Internet Sales: 7 Simple Strategies for Closing More Deals Today! The perception of internet sales for many dealers and traditional sales managers is that it’s still a confusing area best left to those who are more “technologically proficient.” Moreover, industry vendors, other so-called experts and even some trainers continue to profit in keeping(…)






Car Dealers: Overcoming the Price Objection in a Price-Transparent World






The Best Way To Overcome Today’s Price Objections Whether training sales managers for an OEM or a call center for a single-point dealer, the concern posed more than any other recently is how to overcome price objections on the phone in today’s transparent environment. Most dealers, you see, do a decent job of managing objections(…)






Car Dealer Phone Skills 101: The 5 Sales Call Types and Why a BDC is Best






The 5 Car Dealer Sales Call Situations (and why a BDC is best) With today’s connected customer, there really are only a few types of phone calls your team will find themselves involved with. Gone are the days of a customer phoning and saying, “I need something good on gas for under $8,000; what do(…)






Lead Response: What’s the Goal?






  (Here’s another quick, helpful excerpt from the free 2015 Car Dealer Mystery Shop Study of more than 400 dealers.) What is the Goal of Your Team’s Lead Response? What should be your dealership’s goal when responding to e-leads? If the prospect is inquiring about a specific vehicle, should your goal be to have them reconsider(…)






Empowering Your Team to Solve Problems in One Simple Step






  Six months ago I watched a service manager struggle with the amount of customer complaints he had to deal with on a daily basis. Most of the complaints were just silly, and almost all of them should have been solved at the advisor level. Unfortunately for this manager, he was really, really good at(…)






Dear Walmart: Please Train Your Own Damn Managers!






  I had a fun exchange with Walmart on Twitter last month that I believe deserves sharing here – especially given that the exchange can (I’m hopeful) remind corporations to separate my duties as a customer and their duties as an employer when it comes to training their managers. First, a little background: I was(…)






The Five Absolute “Musts” for a Successful Automotive Sales BDC






  If you’re like most dealers I speak with lately, you’re either looking to add a Business Development Center (aka BDC) or trying to find ways to make your current BDC more successful? If so, then there are just a few simple “must haves” that are truly non-negotiable if you’d like your BDC to succeed(…)






Some Well-Intentioned Managers Kill Employee Morale






Guest Posting by Charlie V. We all know where a road paved with good intentions leads to. Often, as managers – and as human beings in general – we believe our virtuous intentions equate to virtuous outcomes. It is only natural: we know that we mean well, so shouldn’t the results of our actions follow(…)






What Every Business Can Learn from the Social Media Efforts of @Delta






  It was about 6:30 last evening when I found myself at the Delta Sky Club in Tampa, Florida. I was booked on Delta’s 7:45 flight to Atlanta (where I am speaking to a group of Ford dealership managers about Internet processes this morning). I had a yearning for a cup of coffee, but I(…)






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