Leadership Advice

The Customer Experience Series: Tiny Hurdles & Miniature Hassles






As we learned in the previous post, little things like eagerness can have a huge impact on how your company’s service is perceived. At Chick-fil-A, for example, having eager employees who serve decent fast food with manners makes all the difference. Conversely, little inconveniences I call Tiny Hurdles and Miniature Hassles can have an adverse(…)






The Customer Experience Series: Are You Eager?






Wanting to serve the customer – being downright eager about it – is easily projected. Customers feel this and they appreciate it. Moreover, the more eager you are to serve, the more likely customers are to forgive mistakes. You cannot hide genuine eagerness. Likewise, you cannot hide a lack of genuine eagerness. Being eager, I(…)






The Customer Experience Series: The Customer Is Not Always Right.






You’ve probably heard (more than once) that the customer is always right. They are not. Of course, they don’t have to be right. They are your boss’ boss. They pay the bills. The customer is not always right, but they are always the customer. Now that we understand that, let’s talk about what we mean(…)






The Customer Experience Series: Why Does Good Customer Service Matter?






Over the years, I’ve met a number of department managers (even those making their living in the sales arena) that will openly question why the customer experience matters? Why, they’ll ask, do we need to focus so heavily on doing more than just delivering a good product at a good price? Why isn’t ‘good enough’(…)






The Best Pokemon GO Marketing Strategies for Car Dealers in 2017!






  Ha, just kidding… There are no viable Pokemon GO marketing strategies for car dealers to employ in 2017 that will provide them with any kind of advantage or genuine ROI. STOP CHASING SHINY OBJECTS! If you’d like to make a difference with today’s connected customers, you should check out the recording from the Undeniable(…)






How To Stop Turnover & Eliminate Staffing Issues Forever!






The Solution to the Never-Ending Car Dealer Staffing Problem So much has been written about the decades-long issues of turnover and staffing in automotive retail that I continue to be amazed when I read headlines like this one from Automotive News recently: Dealership turnover squeezing profits – NADA study spotlights struggles in recruitment and retention How(…)






Car Dealers: Stop Overthinking Your Website! It’s All About Conversion!






(This is an update of a 2011 article I wrote for Digital Dealer Magazine. For some reason, my byline is absent in the online version of that post.) As I’ve said (and written) for a decade, if you’re a for-profit business, your website has only two goals: Attract Visitors. Convert those Visitors into Customers. Attract.(…)






The Best Decision-Making Book of 2016






  More than a few years ago, we compiled a list of the Ten Best Decision-Making Books Ever. And while there have been plenty of other books written on the subject since then, none have been able to crack the list… until now.  A few weeks ago, an author contacted us and asked that we(…)






ZMOT, Big Data, Micro-Moments and the Overthinking of Everything






  As my friend Jeff Kershner so eloquently Tweeted last week: “A few years ago everyone was going BONKERS over ZMOT and now going BONKERS over Micro-moments. It’s like breaking up a turd into pellets.”   A few years ago everyone was going BONKERS over ZMOT and now going BONKERS over Micro-moments. It’s like breaking(…)






Is Duplicitous Pricing Good Business?






In a transparent, information-rich world where showrooming is commonplace, a pricing tactic used by many retailers seems strangely shortsighted. For lack of a better term, let’s call this shortsighted pricing practice “Duplicitous Pricing” or DP for short. Simply put, DP occurs when a retailer posts one price in their store while maintaining a different price(…)






Help: I’m female, I’m foreign and I’m a new manager!






  We recently received the comment below on our Young Managers – How Do They Lead Older Subordinates post: Hi, I am a female, 28 year older manager leading a mix team of 8 people who are 15-25 years older than me in finance operations. I have slightly different situation. I am an EXPAT from(…)






Dear Car Dealer: Why your record year might be a bad thing






  Dear Car Dealer: Congratulations on a record 2015! Yippee! Now, get the slings, because you’ve likely broken your arm patting yourself on the back. If you’re an average dealership – whether privately-owned or publicly-held – you had a record year in 2015. Heck, if you’re a below average dealer you had a record 2015.(…)






Can TrueCar be Fixed? Yep, and Here’s My 10-Point Plan!






  In case you haven’t heard the news, there’s a current job opening in automotive that none of my peers will even consider: CEO of TrueCar (NASDAQ: TRUE). Most everyone I’ve spoken with about the role calls it a sure career-ender; a poisonous position that will turn even the most respected leader into an industry(…)






Why Would a Car Dealer Even Want an e-Lead?






  [With the on-again/off-again debate about Third Party Providers currently on (again), it seems appropriate to present this excerpt from our 2015 Online Automotive Leads mystery shop study.]   A high percentage of dealership desk managers still look at the Internet and their own internet sales teams as the enemy. For these shortsighted managers, the(…)






Here is Every Reason You Should NOT Create a Centralized BDC






  Quick Quiz: If you’re part of an automotive dealer group comprised of anywhere between 2 and 290 stores and you do not run a centralized sales BDC, then you’re: A. Wasting Money B. Losing Sales C. At a Competitive Disadvantage D. Not Leveraging Your Economies of Scale E. All of the Above If you(…)






Dear Walmart: Please Train Your Own Damn Managers!






  I had a fun exchange with Walmart on Twitter last month that I believe deserves sharing here – especially given that the exchange can (I’m hopeful) remind corporations to separate my duties as a customer and their duties as an employer when it comes to training their managers. First, a little background: I was(…)






Rules Matter: How 5 Simple Rules Stop Car Salespeople from Skating Each Other






5 Simple Rules… for Eliminating Skating Forever If the only place you’ve ever worked is for one of America’s car dealerships, then you may not be aware that other industries don’t reward those who steal from their coworkers. Only dealership employees enjoy the added perk of being rewarded for cheating each other at will. We(…)






How and When to Quit Your Job






  We recently received the following question/request from a reader: How do you approach your manager? I was offered a better position at my company and also had another interview elsewhere. I took the job at my company, because I hadn’t heard from the other company. I just got a call from the other company(…)






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