Not all User Generated Content (UGC) is Valuable – Exhibit A: Mixtent.com

If you have more than a few connections on LinkedIn, then you’ve surely been exposed to the most asinine website dedicated to UGC since CompanyNameSucks.com: mixtent.com. (You’ll have to learn why CompanyNameSucks.com is asinine all on your own, I’m going to use the rest of this blog to tell you why I think you should opt out of mixtent.com – and opt out quickly.)

I’m not the first to write it, but the Internet really is just one big bathroom wall. Often it’s just a place where anyone can express any opinion at any time with little or no recourse. The difference, as I see it, is the Internet is filled with small-minded billionaire wannabes who will gladly stomp on your privacy and dignity while they construct a new enormous bathroom wall and then encourage others to step up with their Sharpies and write whatever the hell they want without any regard to the veracity or value of their opinions.

This, my friend, is the essence of most sites 100% driven by user generated content. The rub for those of us who just want to live our lives in honest and ethical fashions is that without users generating content (any content) these sites will not be able to be flipped for the billions the founders expect. We, you see, get included in this content whether we deserve or even want to be included.

Enter mixtent.com

I doubt there has ever been a more ridiculous, misguided or pointless effort allegedly directed at professionals and cloaked in some misstated mission about helping sort the wheat from the chaff when it comes to which person is better at what skillset. This site is nothing more than a HotOrNot.com for professionals, only this one ranks you without your permission.

The primary problems with mixtent, as I see them, are two-fold: 1) You are ranked as hot or not on a multitude of skillsets by those in your LinkedIn network – whether you want to be or not, and regardless of whether or not this particular contact has seen you demonstrate this particular skill; and 2) Like all ranking, rating and review sites, this one can be gamed. In fact, mixtent (in my opinion) seems to be actively participating in and encouraging the gaming by helping you send messages to everyone in your network that you’ve just ranked them… now will they please go and rank you.

Here is one such auto-generated message: “My Entrepreneurship percentile is 89%. Help me increase it and find out where you rank…” This is followed by a link to join mixtent so you can start ranking others.

The ranking process is really a joke because you are presented with two of your LinkedIn contacts (who may not have opted in to mixtent, but have certainly not opted out) and you are asked which of these two is better at __________. The tendency for most human beings is to give the nod to the person they like or know the best, not necessarily the person most deserving of the honor.

This means a well-liked dufus is likely to rank higher on most skills than a hard-charging doer. (My guess is that most hardened, yet accomplished women executives will be butchered on sites like this, as they generally had to step on one or two toes on their way through the glass ceiling.)

Okay, How Do I Opt Out of mixtent.com?

The greatest part about all of this nonsense is that you cannot opt out of mixtent.com without first granting them access to your LinkedIn profile. That’s right, you have to first let them suck all of the personal and other information from your LinkedIn profile before you can tell them you don’t want to play their shitty little game.

That, my friends, is ballsy. Of course, once you’ve opted in, you can (as of this writing) fairly easily opt out by clicking on the tiny “opt-out” link at the very bottom of the homepage.

Interested in mixtent.com’s About Us page?

I thought it would be fun to read between the lines of mixtent.com’s About Us page (the bold text in parentheses is mine):

About Us

Our goal is to help you connect with the most talented people. We want to help you hire, get hired and find talent to do amazing things. (We just don’t think you’ll be able to do that by using this website.)

Mixtent is building a professional reputation graph on top of the main social and professional networks. We believe we can become a driving force in making online recruitment and talent management materially more efficient. (Or, at the very least, we can help companies find unqualified people who have the most friends or don’t rock any boats… ever.)

Mixtent is built on the core notion that collective intelligence gathered through engaging experience can provide the right data to solve the hardest problems online. (That is, are they hot or not?)

Our mission is to reduce structural unemployment driving down asymmetries of information and increasing liquidity on the labor market. (What the fuck?)

We are looking for crazy talented engineers. Take a look at our jobs page (Why do they need to have anyone apply? Don’t they already know who the crazy talented engineers are by just looking at the ratings on their own website?)

We are located in Redwood City, CA. (Okay, finally something I can believe here.)

How about the geniuses behind this monstrosity?

Here are the links to the LinkedIn profiles of two guys listed as Founders at mixtent.com (in case you are a crazy talented engineer in Redwood City looking for work):

http://www.linkedin.com/profile/view?id=6037432

http://www.linkedin.com/profile/view?id=23979582

Oh, and if they’re already in your network and haven’t opted out of mixtent just yet, be sure to rank them appropriately.

NY Times Hardcover Business Best Sellers – September 2009

 

New York Times – Hardcover Business Best Sellers – September 2009

 

Ten months and counting for Malcolm Gladwell’s Outliers as it continues to dominate the NY Times best seller rankings. To read our review of this outstanding book, check out our July 2009 best seller rankings.

 

Though not showing the staying power of Gladwell yet, two authors were able to hold their Top 5 rankings from last month: Mezrich and Ramsey. We have no comment on Ramsey’s “work,” expect to say that it likely should be moved from the NY Times business rankings. (How does dolling out credit card debt elimination advice to consumers with below average intelligence qualify as a business book?) Regarding Ben Mezrich’s The Accidental Billionaires, we can actually recommend this read for those of you looking for something with a little more entertainment than “how to” advice. We enjoyed Billionaires almost as much as we liked Mezrich’s earlier offering, Bringing Down The House, and we were pleasantly surprised that we walked away feeling we learned a little something.

 

We have no plans to read anything written by former Lehman VPs (A Colossal Failure of Common Sense) or how Bernanke prevented the second Great Depression (In Fed We Trust), though we do welcome your comments about these final two of this month’s Top 5.

The Top Five – NY Times Business Hardcover Best Sellers September 2009 (to view the entire list, follow this link):

 

This
Month

 

Last
Month

1

OUTLIERS, by Malcolm Gladwell. (Little, Brown, $27.99.) Why some people succeed — it has to do with luck and opportunities as well as talent — from the author of “Blink” and “The Tipping Point.”

1

2

THE ACCIDENTAL BILLIONAIRES, by Ben Mezrich. (Doubleday, $25.) How two Harvard undergraduates created Facebook.

2

3

THE TOTAL MONEY MAKEOVER, by Dave Ramsey (Thomas Nelson, $24.99.) Debt reduction and fiscal fitness for families, by the radio talk-show host.

3

 

4

A COLOSSAL FAILURE OF COMMON SENSE, by Lawrence G. McDonald and Patrick Robinson. (Crown Business, $27.) The inside story of the collapse of Lehman Brothers, from a former vice president of the firm.

8

5

IN FED WE TRUST, by David Wessel. (Crown Business, $26.99.) How Ben Bernanke and his Federal Reserve colleagues worked to prevent another Great Depression.

 

 

NY Times Business Hardcover Best Sellers – August 2009

New York Times – Hardcover Business Best Sellers – August 2009

Nine months and counting for Malcolm Gladwell’s Outliers as it continues to dominate the NY Times best seller rankings. To read our review of this outstanding book, check out our July 2009 best seller rankings.

Rounding out the rest of this month’s list, we can only recommend Jim Collins’ How The Mighty Fall – because we simply cannot find time in our busy schedules to read the other three. If we were forced to read one, however, we would likely sit down with Ben Mezrich’s The Accidental Billionaires. If it’s anything like Bringing Down The House we can be assured of a mostly accurate, highly entertaining read. The Total Money Makeover, by contrast, appears as appetizing as stale bread; and we can certainly wait until December for the updated version of The 4-Hour Workweek.


The Top Five – NY Times Business Hardcover Best Sellers August 2009 (to view the entire list, follow this link):

This
Month

Last
Month

1

OUTLIERS, by Malcolm Gladwell. (Little, Brown, $27.99.) Why some people succeed — it has to do with luck and opportunities as well as talent — from the author of “Blink” and “The Tipping Point.”

1

2

THE ACCIDENTAL BILLIONAIRES, by Ben Mezrich. (Doubleday, $25.) How two Harvard undergraduates created Facebook.

3

THE TOTAL MONEY MAKEOVER, by Dave Ramsey (Thomas Nelson, $24.99.) Debt reduction and fiscal fitness for families, by the radio talk-show host.

5

4

HOW THE MIGHTY FALL, by Jim Collins. (Jim Collins/Harper­Collins, $23.99.) Companies fail in stages, and their decline can be detected and reversed

2

5

THE 4-HOUR WORKWEEK, by Timothy Ferriss. (Crown, $19.95.) Because life isn’t all about work.

7

NY Times Business Hardcover Best Sellers – April 2009

New York Times – Hardcover Business Best Sellers – April 2009

 

It’s déjà vu all over again as the April 2009 New York Times Hardcover Business Best Sellers list looks a lot like what we saw in March and February. Just as those months revealed America’s concern over the economy through our reading choices, April continues this trend. In fact, both of the newcomers to the April Top Five deal specifically with the current financial turmoil; making Malcolm Gladwell’s Outliers the only outlier on the list.

 

Besides Gladwell and the newbies, The Great Depression Ahead, by Harry Dent and Dave Ramsey’s Total Money Makeover round out the Top Five. We, of course, recommend neither of these books, so we find it quite strange that they remain in the Top Five. Perhaps if we quit pointing out what we dislike about them, they will just go away.

 

Outside of the Top 5, we feel compelled to highlight Jonathan Lehrer’s How We Decide at Number 6. This terrific read is moving the NY Times list likely because we named it to our Ten Best Decision Making Books Ever list last month.

 

How We Decide, as we revealed last month, introduces the reader to many concepts surrounding behavioral psychology and economics, and how these affect our decision making. This book is loaded with entertaining information that will stimulate your thoughts about how we think and make decisions in response to the complex situations we face. Although this book is enjoyable, it falls a little short in helping the reader uncover clear rules for making better decisions. (Still a recommended read, however.)

 




The Top Five – NY Times Business Hardcover Best Sellers April 2009 (to view the entire list, follow this link):

 

This
Month

 

Last
Month

1

OUTLIERS, by Malcolm Gladwell. (Little, Brown, $27.99.) Why some people succeed — it has to do with luck and opportunities as well as talent — from the author of “Blink” and “The Tipping Point.”

1

2

HOUSE OF CARDS, by William D. Cohan. (Doubleday, $27.95.) The fall of Bear Stearns and the beginning of the Wall Street collapse.

 

3

THE GREAT DEPRESSION AHEAD, by Harry S. Dent Jr. (Free Press, $27.) A financial prognosticator anticipates further market crashes and an extended downturn, but sees a way for savvy investors to prosper.

2

4

PEAKS AND VALLEYS, by Spencer Johnson. (Atria, $19.95.) Making both good and bad times work for you personally and pro­fessionally. (†)

 

5

THE TOTAL MONEY MAKEOVER, by Dave Ramsey (Thomas Nelson, $24.99.) Debt reduction and fiscal fitness for families, by the radio talk-show host. (†)

4

 

The Ten Best Decision Making Books of All Time

The Ten Best Business Decision Making Books Ever Written

Gaining insight into how the editors of AskTheManager.com chose the Ten Best Decision Making Books Ever can itself be a lesson in decision making. While the list of qualified books on this subject is quite long, we decided early on to exclude any and all that read like an encyclopedia, dictionary or college textbook. While many of these types of books do provide useful decision making information, we decided we wouldn’t feel right sending our readers in search of dull or boring reads.

And just as we did with our popular Ten Best Leadership Books Ever, we struggled more with where to place each of the Top Ten on our list than we did deciding which titles actually made our Top Ten. After several heated discussions and lots of backroom deal making, we decided on the following order for the terrific tomes topping our list of The Ten Best Business Decision Making Books Ever Written:

10. Predictably Irrational: The Hidden Forces That Shape Our Decisions; by Dan Ariely – A mostly fun read that details why we decide what we decide and when, Predictably Irrational immediately grabs your attention through a very strong and entertaining start. While this tome won’t necessarily turn you into a top decision maker overnight, it does offer insight into some of the most common and odd choices we make. From a purely social or behavioral economics standpoint, this book is nowhere near the read of Freakonomics, though its explanation and application of these economic principles detailing why people make irrational decisions easily earns it a spot on our Top Ten.


9. How We Decide; by Jonah Lehrer – Very much like Number 10 on our list, How We Decide introduces the reader to many concepts surrounding behavioral psychology and economics, and how these affect our decision making. Also like Number 10, this tome is loaded with entertaining information that will stimulate your thoughts about how we think and make decisions in response to the complex situations we face. While slightly more enjoyable than Predictably Irrational, this book still falls a little short at helping the reader uncover clear rules for making better decisions; and although both are very, very good and deserve their mention on this list, you only need to read one (you make the decision).

8. The 7 Habits of Highly Effective People; by Stephen R. Covey – Number One on our list of the Ten Best Leadership Books of All Time, Covey’s coverage of Habit 2: Begin with the End in Mind, earns him the right to crack this Top Ten list, as well. While not a primer on avoiding analysis paralysis or helping teams makes better decisions, the chapters covering Habit 2 in this book do provide a great lesson for anyone who’s known for making bad decisions. The best part about this title is it also provides the reader with a clear plan of attack for making and executing better decisions.

7. Blunder: Why Smart People Make Bad Decisions; by Zachary Shore – Using examples of some of the biggest blunders in history, Shore provides an entertaining, historical and hard-hitting examination of bad decisions. Probably due to Shore’s fantastic ability to tell a story, we fear we may have been too easily swayed by style and not substance in including this title in our Top Ten. That said, Shore provides enough practical thought (and some very concise causation theories) to carry this read.

6. Smart Choices: A Practical Guide to Making Better Decisions; by John S. Hammond, Ralph L. Keeney, and Howard Raiffa – One of the truest books ever to its title, Smart Choices is indeed a practical guide to making better decisions. Unlike some of the novel-like reads on this list, this book clearly outlines steps readers can take when faced with both minor and major decisions in their work and personal lives – and because the authors do so without sounding like academicians, it was an easy decision to add this to our Top Ten list. 

5. Why We Make Mistakes: How We Look Without Seeing, Forget Things in Seconds, and Are All Pretty Sure We Are Way Above Average; by Joseph T. Hallinan – As much as a title this long may make you want to skip to the last page just see how it ends, we advise against this because you’d miss a great read. Although Why We Make Mistakes takes us in a slightly different direction than many of the books on this list, it strikes a cord with us by proving that we are flawed and that internal changes aren’t enough to repair these flaws. (If nothing else, this read provides a classic example as to why so many books published in the last two years made this list: We are just now becoming aware of how we make decisions and what we can do to improve them.)

4. Sway: The Irresistible Pull of Irrational Behavior; by Ori Brafman and Rom Brafman – Probably the quickest 224 pages you’ll ever read, Brothers Brafman deliver some very compelling arguments regarding our innate irrationality. Though very similar in content to Predictably Irrational, Sway stands on its own by never bogging the reader down in too much detail (while delivering enjoyable detailed analysis throughout). Overall, Sway does an excellent job of showing us how to make better decisions by understanding the irrational forces that want to sway us otherwise.

3. The Goal: A Process of Ongoing Improvement; by Eliyahu M. Goldratt and Jeff Cox – A business classroom classic that was originally published in 1984 as part organizational management and part production operations management; this novel was one of the very first to use fiction to illustrate a business point. While the decision making lessons delivered here are often veiled in other concepts, the fictional factory turnaround that is engineered by the book’s protagonist provides a step-by-step plan for managers in crisis to follow when faced with difficult decisions. A must read for anyone in business. (Editor’s Note: We’re often asked which book would rank at Number 11 on our list of the best leadership books ever, and The Goal is clearly the favorite for that spot.)

2. Overcoming the Five Dysfunctions of a Team: A Field Guide for Leaders, Managers, and Facilitators; by Patrick M. Lencioni – It’s one thing to rant about what’s wrong, it’s quite another to detail how to make things right. In Overcoming the Five Dysfunctions of a Team, the master at team dynamics Lencioni offers specific, practical advice for overcoming the five dysfunctions he details in his earlier book. And while many will argue this is strictly a book about leadership or team dynamics, we say then you’ve never really read it. Among other things, Lencioni’s advice expertly helps teams become more effective by making better decisions. Clearly the best book for improving team decision making and effectiveness ever published; earning it our Number 2 spot.

1. Blink: The Power of Thinking Without Thinking; by Malcolm Gladwell – You either love this book or you hate it; there is no middle ground with Blink. By naming this the Best Decision Making Book Ever, we know we’ve probably lost half our readership – of course, had we not named it Number One, we would have lost the other half. (Because we read Blink, we went with our gut and named it Number One.) On a serious note, Blink is one of those “must reads” for anyone in business… end of story. Not only because it explains the power and accuracy of first impressions, but because it also provides data and examples to prove that over-thinking our problems is often the problem. Analysis paralysis and self doubt are the greatest enemies of management decision making today and Gladwell cuts to the quick better than anyone ever has (or likely ever will). Read Blink, it will be the best decision you ever made.

On the bubble: Tipping Point; Freakonomics; Execution; and Gut Feelings.

Never even in the consideration set: Nudge and The Paradox of Choice.

NY Times Business Hardcover Best Sellers – March 2009

New York Times – Hardcover Business Best Sellers – March 2009

 

The March 2009 New York Times Hardcover Business Best Sellers list looks a lot like what we saw in February. Just as last month began to (finally) reveal America’s concern over the economy, March continued this trend. While the March list contains no credible financial survival guides (sorry, Dave Ramsey, we’re not a fan), the The Great Depression Ahead, by Harry Dent vaulted to Number 2, while fellow gloom-and-doomer Paul Krugman, a former Nobel winner, saw his tome fall to Number 7.

 

It didn’t seem to matter that we warned you not to buy Dent’s book last month – we even pointed out that his previous book (The Next Great Bubble Boom: How to Profit from the Greatest Boom in History: 2006-2010) predicted the Dow would hit 40,000 in 2009 – you attacked Amazon and bricks-and-mortar retailers to push his latest prognostication-filled tome higher than it deserved. (Truthfully, his stuff doesn’t deserve to be anywhere on this list.)


 

Contrast Dent’s collection of more wild guesses with Number 1 on the NY Times’ list for the fourth consecutive month, Outliers. This is one great read and deserves a look by anyone interested in the psychology of success. (Outliers could very well be the best book released in 2008.) In Outliers, author Malcolm Gladwell poses the question: why do some people succeed, while those with more talent, brains and/or brawn never reach their full potential? We don’t want to give away the answer here, so like we do with the rest of Gladwell’s work, the editors of AskTheManager highly recommend you read it for yourself.

 

After Outliers, the next best read on this month’s list is probably Number 15’s The Snowball by Alice Schroeder. Schroeder delivers the most recent in a long line of Warren Buffett biographies; and although the list is long, her book easily made our list of the Ten Best Warren Buffett Books of all time.

 

The Top Five – NY Times Business Hardcover Best Sellers March 2009 (to view the entire list, follow this link):

 

This
Month

 

Last
Month

1

OUTLIERS, by Malcolm Gladwell. (Little, Brown, $27.99.) Why some people succeed — it has to do with luck and opportunities as well as talent — from the author of “Blink” and “The Tipping Point.”

1

2

THE GREAT DEPRESSION AHEAD, by Harry S. Dent Jr. (Free Press, $27.) A financial prognosticator anticipates further market crashes and an extended downturn, but sees a way for savvy investors to prosper.

6

3

THE BIG RICH, by Bryan Burrough. (Penguin Press, $29.95.) The four wealthiest Texas oil families across several generations.

 

4

THE TOTAL MONEY MAKEOVER, by Dave Ramsey (Thomas Nelson, $24.99.) Debt reduction and fiscal fitness for families, by the radio talk-show host. (†)

3

5

HOT, FLAT, AND CROWDED, by Thomas L. Friedman. (Farrar, Straus & Giroux, $27.95.) How a green revolution can renew America, by the New York Times columnist.

2

 

NY Times Hardcover Business Best Sellers – February 2009

New York Times – Hardcover Business Best Sellers – February 2009

Unlike January’s NY Times list, the February 2009 New York Times Hardcover Business Best Sellers list begins to reveal America’s concern over the economy. While the February list is still void of credible financial survival guides, there are two “the end is near” tomes using the “D” word to (we assume) shock us into purchasing a copy.

 

Paul Krugman’s The Return of Depression Economics and the Crisis of 2008 cracks the Top 5, with The Great Depression Ahead, by Harry Dent coming in at Number 6. These gloom and doom reads come to us from a Nobel Winner (Krugman) and a man whose last book (The Next Great Bubble Boom: How to Profit from the Greatest Boom in History: 2006-2010) predicted the Dow would hit 40,000 in this year. Our conclusion: while we will read neither book, if you plan to read one, we recommend Krugman’s. (Random thought, but if my name was Harry Dent, I’d probably change it.)

 

Number 1 on the Times’ list for the third consecutive month, Outliers could be one of the best books released last year. In this great read, author Malcolm Gladwell poses the question: why do some people succeed, while those with more talent, brains and/or brawn never reach their full potential? For those of us who still think we can grow up to be anything we want, Gladwell’s challenge of our belief in the self-made man is as uncomfortable as it is depressing. Like we do with the rest of Gladwell’s work, the editors of AskTheManager highly recommend this book.

 

After Outliers, the next best read on this month’s list is Number 14’s Panic: The Story of Modern Financial Insanity, by Michael Lewis. In this book, Lewis, author of the must-read Liar’s Poker, provides great insight into many of the economic speed bumps from the last twenty-plus years, from the ‘87 stock market crash and the bursting of the Internet stock bubble, to the recent implosion of the financial markets. This book is highly recommended for any Lewis fan and for those looking for an insider’s unedited perspective into market forces.




 

The Top Five – NY Times Business Hardcover Best Sellers February 2009 (to view the entire list, follow this link):

 

This
Month

 

Last
Month

1

OUTLIERS, by Malcolm Gladwell. (Little, Brown, $27.99.) Why some people succeed — it has to do with luck and opportunities as well as talent — from the author of “Blink” and “The Tipping Point.”

1

2

HOT, FLAT, AND CROWDED, by Thomas L. Friedman. (Farrar, Straus & Giroux, $27.95.) How a green revolution can renew America, by the New York Times columnist.

3

3

THE TOTAL MONEY MAKEOVER, by Dave Ramsey (Thomas Nelson, $24.99.) Debt reduction and fiscal fitness for families, by the radio talk-show host.

8

4

THE ASCENT OF MONEY, by Niall Ferguson. (Penguin Press, $29.95.) A financial history of the world, stressing the link between politics and economics.

4

5

THE RETURN OF DEPRESSION ECONOMICS AND THE CRISIS OF 2008, by Paul Krugman. (Norton, $24.95.) The recipient of the 2008 Nobel Memorial Prize in Economics revises his earlier work from 1999 to reflect current economic crisis.

6

 

NY Times Hardcover Business Best Sellers – January 2009

 

New York Times – Hardcover Business Best Sellers – January 2009

 

A quick review of the January 2009 New York Times Hardcover Business Best Sellers list and you wouldn’t know we were in a recession. Where are all the financial survival guides? Where are all the “end is near” and Nostradamus tomes?

 

Instead of the expected flight to junk journalism full of the “how to” books that actually apply to no one, this month’s list is surprisingly loaded with many decent biographies, smart historical perspectives and controversial statistical analyses that require a deeper level of thought than we need for, say, Dave Ramsey’s The Total Money Makeover (Number 8 this month).

 

Of the quality highlights on January’s list, Outliers at Number 1 could be one of the best books released in 2008. In this great read author Malcolm Gladwell poses the question: why do some people succeed, while those with more talent/brains/brawn never reach their potential? For those of us who still think we can grow up to be anything we want, Gladwell’s challenge of our belief in the self-made man is as uncomfortable as it is depressing. Like we do with the rest of Gladwell’s work, the editors of AskTheManager highly recommend this book.

 

Another January highlight can be found in a great Warren Buffet biography by Alice Schroeder at Number 2. In fact, The Snowball is not only in the Top 5 on the NY Times list, it was also named to our list of the Ten Best Warren Buffet Books of All Time. Why would we release a list of the Top 10 Buffet Books? At last count, there were forty-seven Warren Buffet biographies currently in print, so we felt you needed a guide to decide which ones are worthy of your time. (To see our list of the 10 Best Warren Buffet Biographies, follow this link.)


 

The overall best read on this month’s list (showing its staying power more than three years after its release) is Number 11’s Freakonomics. As loyal readers of this blog know, Freakonomics is expected be released as a feature-length documentary later this year. (To read our recent interview with Freakonomics producer Chad Troutwine, follow this link.)

 

The Top Five – NY Times Business Hardcover Best Sellers January 2009 (to view the entire list, follow this link):

 

This
Month

 

Last
Month

1

OUTLIERS, by Malcolm Gladwell. (Little, Brown, $27.99.) Why some people succeed — it has to do with luck and opportunities as well as talent — from the author of “Blink” and “The Tipping Point.”

1

2

THE SNOWBALL, by Alice Schroeder. (Bantam, $35.) The life of Warren Buffett.

2

3

HOT, FLAT, AND CROWDED, by Thomas L. Friedman. (Farrar, Straus & Giroux, $27.95.) How a green revolution can renew America, by the New York Times columnist.

3

4

THE ASCENT OF MONEY, by Niall Ferguson. (Penguin Press, $29.95.) A financial history of the world, stressing the link between politics and economics.

5

5

CALL ME TED, by Ted Turner with Bill Burke. (Grand Central, $30.) The entrepreneur’s personal story.

4