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The Leads Are Dead!






Haven’t you heard? The Leads Are Dead! According to those who struggle to generate consumer sales leads for businesses, “Sales leads are dead.” Furthermore, these (interestingly, mostly digital) marketers claim that today’s connected consumers are simply unwilling to trade their personal information online in exchange for some promise of pricing or other product data. What?(…)






That One Thing That Just Might Save Your Local Newspaper






  Attention All Digital Marketing Snobs: local newspapers are still doing a good job of driving value for local businesses looking to get their messages in front of local consumers. Yes, ad revenue is down, but so are ad rates. And it’s these lower rates that now make it attractive for everyone from car dealers(…)






How to Sell Cars on Craigslist – A Primer for Car Dealers






Craigslist Posting Basics for Car Dealers I’ve shared versions of these Craigslist best practices with clients and on the various industry discussion forums over the years, yet never thought of organizing these into an article until someone asked me recently if I had these tips all in one place. Hmm, good idea… so, here they(…)






8 Easy-to-Fix Website Mistakes Car Dealers Make That Are Killing Their Conversions






  As I’ve written before, your website has just two goals: Attract and Convert. Your site should be constructed in a way that is search-friendly so as to attract visitors; and then once they’re on your website, your only goal is to convert those visitors into buyers. That’s it; the only two goals.  Unfortunately, while(…)






Car Dealer Free Training Cheat Sheet






  Cheat Sheet for Free Car Dealer Training Resources About once a week I get asked if there is a place where someone can go to see all of my free training resources cataloged in an easily digestible format. For car dealers looking for just video training, we created a Suggested Training Curriculum for Car(…)






Car Dealer Specials Pages are supposed to Drive Customers – Not Drive Them Away!






  Sorry, but Your Special’s Pages Stink… and That’s Costing You Sales! Let’s agree on a few things before we dive into some very simple steps to growing your sales with working specials pages: As the article title explained: Your specials pages are meant to drive customers, not drive them away!; and Your website has(…)






Car Dealers: Stop Overthinking Your Website! It’s All About Conversion!






(This is an update of a 2011 article I wrote for Digital Dealer Magazine. For some reason, my byline is absent in the online version of that post.) As I’ve said (and written) for a decade, if you’re a for-profit business, your website has only two goals: Attract Visitors. Convert those Visitors into Customers. Attract.(…)






Bug-A-Salt Review – Does the Bug-A-Salt Gun Really Work?






  Forgive the digression, but when an invention comes along that literally changes the course of mankind, we believe it deserves mention here on AskTheManager.com. The wheel The automobile The personal computer The Internet Coke Zero, The iPhone … and now, Bug-A-Salt! Yes, Bug-A-Salt – or, more specifically, the Bug-A-Salt 2.0 Insect Eradication Gun –(…)






The Game Changer: Undeniable Advantage Free Live Webcasts






  Undeniable Advantage marks the first comprehensive free live training that will actually deliver real-world tactics and strategies your team can employ today! Post Falls, ID – June 27, 2016 In a bold and broad effort to change how businesses receive valuable and actionable training, the leading digital marketing and sales training expert in automotive(…)






The Best Decision-Making Book of 2016






  More than a few years ago, we compiled a list of the Ten Best Decision-Making Books Ever. And while there have been plenty of other books written on the subject since then, none have been able to crack the list… until now.  A few weeks ago, an author contacted us and asked that we(…)






TheManager’s Leadership Book Review






Don’t Bring It to Work – Breaking the Family Patterns That Limit Success, by Sylvia Lafair, PhD I absolutely love it when an expert in a non-business field brings their knowledge to the business world. Whether it’s a former all-star athlete turned successful businessman (ala Julius Erving), or a rehabbed musician turned stock trader (ala(…)






Bad Holiday Gifts – The Worst Gifts We Ever Received From Vendors






  Vendors Give The Darnedest Things…   Loyal reader Tye Mills sent us a question in response to our Leader’s Gift-Giving Guide article.   What are the top 10 wacky gifts you have received from vendors? – Tye Mills   Great question, Tye…   Hmm, let’s see, the unfortunate result of most truly wacky or(…)






The Leader’s Gift-Giving Guide – Holiday Gifts Everyone Can Use






  Holiday Gifts for the Office Crowd ‘tis the season to think about all the people who helped you get where you are today. Whether you are a senior leader or an up-and-coming manager, it’s important for you to thank those who make an impact in your work life. And by “thank,” I mean give(…)






The Best Rolling Briefcases Money Can Buy – Laptop Cases for the New Millenium






The Rolling Briefcase – A Leader’s Most Important Tool? Not since Patrick Bateman (Christian Bale) and his coworkers marveled at the color, font and texture of one another’s business cards in 2000’s American Psycho has a business tool garnered as much admiration and created as much jealousy as the rolling briefcases being dragged through America(…)






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