Hey Digital Marketing Vendor: Where are My Google COVID-19 Ad Credits?!?!? Quick question: Did your digital marketing vendor send you an email detailing the hundreds of dollars Google just credited to your Google Ads account? What? No? Hmmm… Well, then you must be paying Google directly and you got the credits directly applied to your […]
Digital Marketing Waste: It’s Getting Tiring Writing About Search Marketing Stupidity It’s truly becoming a chore to constantly write about the ongoing, unconscionable waste (and often fraud) in search marketing. To be honest, I only write about roughly 1% of the waste and fraud I see. Not a day goes by that I don’t find […]
Has the Time Come for You and Your OEM to Find New Digital Marketing Partners? I spoke with a marketing manager for a good-sized group the other day and he lamented that many of their current digital marketing “partners” were wasting tens of thousands of dollars every month with no regard to actual dealership results. […]
Your Dealership Doesn’t Need an SEO or SEM Expert – You Just Need a BS Detector Mastering “Google,” if you will, is more than a full-time job. It’s an all-consuming odyssey that no single-point dealership – withal, no small- or medium-sized group – can afford to take. The targets move so often that the true […]
It’s Time to Stop SEM Theft If you’re an average car dealer – and I do mean just average – you’re likely wasting $50,000 or more every year on basically worthless Search Engine Optimization (SEO) and Search Engine Marketing (sometimes interchangeably referred to as SEM or PPC). For some of you, you’re actually the victims […]