Hey Digital Marketing Vendor: Where are My Google COVID-19 Ad Credits?!?!? Quick question: Did your digital marketing vendor send you an email detailing the hundreds of dollars Google just credited to your Google Ads account? What? No? Hmmm… Well, then you must be paying Google directly and you got the credits directly applied to your […]
Digital Marketing Waste: It’s Getting Tiring Writing About Search Marketing Stupidity It’s truly becoming a chore to constantly write about the ongoing, unconscionable waste (and often fraud) in search marketing. To be honest, I only write about roughly 1% of the waste and fraud I see. Not a day goes by that I don’t find […]
Dealers: Stop Googling Yourself! Quick question: How much time do you spend conducting Google searches for your paid and/or organic listings? Stop it. I understand seeing your listings – especially your ads – at the top of the page can give you a sense of satisfaction. Similar, perhaps, to the satisfaction of hearing your ad […]