selling cars online

What the Auto Industry is Getting Wrong About the Carvana Experiment

What the Auto Industry is Getting Wrong About the Carvana Experiment Many in the automotive industry are not surprised at Carvana’s downfall. (I’ve been writing about the reasons they would fail and the absurd comparisons to Amazon since 2017.) A few, like Jim Zeigler, were vocal about their doubts very early on. Many, however, are […]

Digital Retailing: Lessons from the Winners

Digital Retailing: Lessons from the Winners Among my regular duties over the last several years, I’ve been working with OEMs and dealers to fine tune their digital retailing efforts. Throughout this time, I’ve seen everything from utter failures to smashing successes. The failures were most often due to a lack of buy-in and (believe it […]