Dealers: Stop Googling Yourself! Quick question: How much time do you spend conducting Google searches for your paid and/or organic listings? Stop it. I understand seeing your listings – especially your ads – at the top of the page can give you a sense of satisfaction. Similar, perhaps, to the satisfaction of hearing your ad […]
Has the Time Come for You and Your OEM to Find New Digital Marketing Partners? I spoke with a marketing manager for a good-sized group the other day and he lamented that many of their current digital marketing “partners” were wasting tens of thousands of dollars every month with no regard to actual dealership results. […]
Your Dealership Doesn’t Need an SEO or SEM Expert – You Just Need a BS Detector Mastering “Google,” if you will, is more than a full-time job. It’s an all-consuming odyssey that no single-point dealership – withal, no small- or medium-sized group – can afford to take. The targets move so often that the true […]