What Does Real SEO for Car Dealers Look Like? Last month I published a post to urge automotive retailers that Now is the Time for Real SEO. In that post I detailed how a new client was being hoodwinked by a well-known SEO provider; and while that post alerted dealers what to look for to […]
Car Dealers: Now is the Time for Real SEO First, a few quick Search Engine Optimization (SEO) definitions in layman’s terms: SEO: The practice of optimizing a website to appear higher in the free (organic) search results on sites like Google and Bing. Typical Automotive SEO: A gigantic waste of money. Real SEO: Actual work […]
Tight New and Used Car Inventories: Where Can We Cut? Chip shortages and a stimulus-fueled increase in consumer demand have led to a wild start for automotive retail in 2021. Auction prices – driven higher by low new car inventory and the likes of Carvana and Vroom – have made acquiring adequate levels of used […]
Your Dealership Doesn’t Need an SEO or SEM Expert – You Just Need a BS Detector Mastering “Google,” if you will, is more than a full-time job. It’s an all-consuming odyssey that no single-point dealership – withal, no small- or medium-sized group – can afford to take. The targets move so often that the true […]
How to Spot and Stop SEO Fraud! Last week, we published some guidelines to help you uncover and stop the SEM theft we’re seeing in nearly every dealership visit. Today, I wanted to tackle the potential Search Engine Optimization (SEO) fraud that also appears to be fairly ubiquitous. SEO, as a quick reminder, refers […]