Best Automotive Internet Sales Processes: How to Perfect Your Trade-In Lead Handling It’s well known that many buyers are suspicious of the trade values your team provides them in-person; but, what happens when your online trade-in tool provides consumers a value? How can you both reinforce this unbiased, third-party number and keep a prospect engaged […]
The Car Dealer’s Step-by-Step Guide to Getting More At-Bats First a WARNING and a DISCLAIMER: WARNING: This is a freakishly long article that’s chock full of valuable information, so give yourself plenty of time to digest it and be prepared to share parts of it with different people on your team. DISCLAIMER: There is […]
There is a misconception in automotive retail that you only need one trade-in partner providing your dealership with trade leads. This is lunacy and would be the 1990’s equivalent of advertising on just one radio station. For those who weren’t around dealerships back in the 90s, limiting yourself to advertising on just one radio […]