vendors

Your Dealership Doesn’t Need an SEO or SEM Expert – You Just Need a BS Detector

Your Dealership Doesn’t Need an SEO or SEM Expert – You Just Need a BS Detector Mastering “Google,” if you will, is more than a full-time job. It’s an all-consuming odyssey that no single-point dealership – withal, no small- or medium-sized group – can afford to take. The targets move so often that the true […]

It’s Time to Stop SEM Theft

It’s Time to Stop SEM Theft If you’re an average car dealer – and I do mean just average – you’re likely wasting $50,000 or more every year on basically worthless Search Engine Optimization (SEO) and Search Engine Marketing (sometimes interchangeably referred to as SEM or PPC). For some of you, you’re actually the victims […]