The Entire DIY Marketing Movement is Misguided I was on a call with a vendor the other day as he pitched his product. He wanted my opinion on their offering, so I asked that he show me his company’s solution as if I were a dealer-prospect. His pitch was compelling and his company has […]
Digital Dealer – Why It Pays to Shop Around the Perimeter Most of us know that the healthiest way to shop in the supermarket is to stay around the perimeter (where the food is generally the freshest and most natural) and avoid the “Frankenfood” in the center. Can the same be true for vendor expos […]
Car Dealers Want to Know How to Attract and Sell the Millennial Buyer In 2015, I attended a meeting where I observed an “expert” on Millennial Buyers as he addressed a gathering of dealer principals. This “expert” was himself a Millennial, so the OEM who paid five figures to arrange for this “training” felt as […]
Attention All Digital Marketing Snobs: local newspapers are still doing a good job of driving value for local businesses looking to get their messages in front of local consumers. Yes, ad revenue is down, but so are ad rates. And it’s these lower rates that now make it attractive for everyone from car dealers […]
Craigslist Posting Basics for Car Dealers I’ve shared versions of these Craigslist best practices with clients and on the various industry discussion forums over the years, yet never thought of organizing these into an article until someone asked me recently if I had these tips all in one place. Hmm, good idea… so, here they […]
How To Design Your Website to Convert More Visitors into Buyers! Little-known baseball great and minor league manager Rocky Bridges once said “There are three things the average man thinks he can do better than anybody else: build a fire, run a hotel and manage a baseball team.” If Rocky were alive today he might […]
As my friend Jeff Kershner so eloquently Tweeted last week: “A few years ago everyone was going BONKERS over ZMOT and now going BONKERS over Micro-moments. It’s like breaking up a turd into pellets.” A few years ago everyone was going BONKERS over ZMOT and now going BONKERS over Micro-moments. It’s like breaking […]
It’s All About the ROI Every now and then I find the automotive digital marketing controversies and handwringing on sites like LinkedIn, DealerElite.net and others to be both humorous and disturbing. Humorous, because it’s really not all that complicated (yet some people insist on adding drama to everything); and disturbing, because no matter what the […]