Delta Boarding Zones, Gate Crowding, and How the New, New, New Boarding Zones Might Be the Dumbest Alternative Yet Delta knew they had a problem. Their Delta Boarding Zone System (DBZS) was confusing and caused massive gate crowding. Inferior rivals, faced with the same issue (think United), didn’t wrack their brains solving it, they just […]
Carvana is not “The Amazon of Car Dealers” When Carvana (NYSE: CVNA) announced their initial public offering in 2017, Fortune.com heralded the event with the headline The ‘Amazon of Cars’ Has Filed for an IPO. Certainly, Fortune chose this inaccurate description because the company was then describing itself as the “Amazon of cars” – believing […]
The Customer Experience: Southwest Airlines Didn’t Even Try For context, I gave up Delta Diamond Medallion status a few years ago because I was tired of being treated like a king when I was lucky enough to receive an upgrade, while being treated worse than baggage when I was not. This was (and likely is) […]
Training Your Sales Team: The Dirty Little Secret to Great Training There’s a secret that some industry trainers don’t want you to know. It’s a secret about how to provide the best training possible for your team. They don’t want you to know it because it’s 100% free and available to you any day you […]
Wanna Sell 30+? Learn to Drive the Up Bus! Will McGinnis from vAuto posted the picture above on LinkedIn this week showing an unidentified Colorado Ford dealership with six salespeople sitting out front waiting on the Up Bus… in the middle of the day… on a Monday! Maybe the best part about the photograph was […]
Carvana is Worth Every Bit of $2 Billion I have to admit it, Carvana (NYSE: CVNA) has captured the imagination of Wall Street investors, the likes of which I haven’t seen since the early days of Pets.com. They are, in my opinion, clearly a $2 billion company. Unfortunately for those who remain in the stock, […]
How to Handle an Employee’s Stupid Questions When There are No Stupid Questions I was recently asked how a manager should handle an employee who continues to ask the same question over and over; this, despite having been given the answer repeatedly in the past. The issue, as this manager saw it, was how to […]
Best Automotive Internet Sales Processes: How to Perfect Your Trade-In Lead Handling It’s well known that many buyers are suspicious of the trade values your team provides them in-person; but, what happens when your online trade-in tool provides consumers a value? How can you both reinforce this unbiased, third-party number and keep a prospect engaged […]
Do Your Carfax.com Leads Close at Relatively Low Rates? Let me level set right from the start: I like Carfax. I have friends who work at Carfax. I think Carfax has (ultimately) been good for the industry. Additionally, this post is not intended to encourage dealers to cancel their Carfax.com listing agreements, only to drive […]
How To Stop Your New Dell Laptop From Overheating & Shutting Down Yes, I know this isn’t a tech blog; I get it. However, in order to be able to function normally again, I recently had to solve a nagging issue with my new Dell Inspiron 13-5378 laptop running Windows 10. My laptop began […]
What does being late say about you? (One of the 83 quick and practical life & work lessons from Sh*t Sandwich: Quick & Practical Success Lessons for Practically Anyone.) 5 Minutes Early is 10 Minutes Late Packers’ Coach Vice Lombardi is famously quoted as saying that “If you are five minutes early, you are […]
How to Spot and Stop SEO Fraud! Last week, we published some guidelines to help you uncover and stop the SEM theft we’re seeing in nearly every dealership visit. Today, I wanted to tackle the potential Search Engine Optimization (SEO) fraud that also appears to be fairly ubiquitous. SEO, as a quick reminder, refers […]
Customer Service at the Counter – How to Manage the Unmanageable A reader asked a few questions that included coping with angry customers at a service counter recently that I thought made sense to share with all. When you are working at a busy place where there are constantly overcrowded lines, and impatient people, we […]
Pigs get Fed and Hogs get Slaughtered I’ve written a few times about the adage ‘pigs get fed and hogs get slaughtered.’ The meaning (as it applies to business) is simply that it’s okay to make a profit, but when that profit is the result of price gouging and/or taking advantage of people, you’ll […]
The Coming Automotive Retail Disruption Explained on a Cocktail Napkin As I’ve written previously, the real disruption to the automotive retail model in America will not come from the Carvana’s (NYSE: CVNA) of the world. That is, “a better customer experience” won’t matter if there’s no price and convenience advantage. (And, Carvana won’t be […]
Automotive Internet Sales Processes: The DISC Test and the DIR Test If you’re involved in your dealership’s marketing decisions, you’ve probably heard about the DISC Test, right? Does It Sell Cars? For many dealers, every marketing decision comes down to this simple test. Does this or that sell cars? For some, it’s not just a […]
How to Solve 99% of Customer Service Issues: Empower your Front Lines If you’re in the service business, there’s a simple way to solve nearly every customer issue that you’ll ever create: Empower your front lines. Many of the issues, in fact, are created specifically because your front line is not (or does not feel) […]
In a recent CBT News interview (that aired this week), Joe Gumm asked me the following question: “We’re about two months from wrapping up 2017; and some dealers are already thinking about 2018. So, if you had a top five list of things dealerships need in order to be successful from this point on, what […]
The Coming Automotive Retail Disruption? It’ll be about Price and Convenience (and Nothing Else) (This is a follow-up to an article I posted on DealerRefresh a couple of weeks ago that focused on the myth that dealers are behind other industries in terms of tech, marketing and the customer experience.) Can we please stop talking […]
Okay, so you know you need to employ a conversion button strategy on your websites, but did you know you can have too many buttons? You can. It comes down to choices for your site visitor; and research shows that when consumers are presented with too many choices, they punt. They make no choice. […]