The New Learning Gap: Business Leaders Know Little About The Internet
Today’s Leaders Are Tomorrow’s Followers
For some reason I’ve run into too many business leaders lately who know less and less about how their businesses are being marketed on the Internet. From owners and CEOs to vice presidents and general managers, leaders (even good ones) are getting further detached from the realities of what truly drives their bottom line.
With virtually all of their customers now virtual, you would think these leaders would hunger for knowledge about digital marketing – not so. In fact, some of them seem downright fearful, and any leader afraid to learn about what makes the Web tick is destined to be a slave to the very people he is tasked with leading.
Rather than recreate the wheel, there’s a great article on the subject and how it is affecting car dealers at the automotive industry blog DealerRefresh.
Corrie Block
September 21, 2010 @ 4:48 PM
The key to character-driven leadership is empathy. You have to care about other people in order to trust your character to guide you as a leader.
Grace White
January 17, 2010 @ 11:28 AM
Very interesting article and one that I’ve found so true. The lack of interest in learning and training for upper managers even within the corporate world is astounding. There are many to help educate and inform if they just open the door for the chance.