The “Ridiculously Simple” Trademark Approval Was Anything But

trusted trademark attorney katrina marie

The “Ridiculously Simple” Trademark Approval Was Anything But

What You Need to Know to Secure a Trademark

On November 28, 2023, my trademark for the term “Ridiculously Simple” (to cover the series of business books I’ve authored/coauthored and plan to author/coauthor in the future) was officially registered. In layman’s terms, this means it was approved.

However, the process to secure this important mark was anything but ridiculously simple.

While I won’t bore you with every step I took, I would like to highlight the process I followed, and what it took to finally land the trademark.

On September 8, 2020, I published Ridiculously Simple Sales Management, and two years later I applied for the mark on the USPTO website. This was not the first time I’d applied for a trademark, so that process, while still confusing, was easier this time around. (I wasn’t initially interested in trademarking the term, as I hadn’t planned to write other books in this series.)

When I decided to publish additional Ridiculously Simple books, the first step (and one I had already taken two years prior before I released the first book) was to use the trademark search feature on the USPTO site to ensure the mark was not already in use for business books. Then, I completed and filed my trademark application on September 18, 2022.

Then, I waited.

And waited.

How Long Does it Take for a Trademark Application to be Reviewed?

As of this writing (November 2023), expect it to take more than 8 months before your application is even reviewed, and another 6-7 months for your trademark to be registered. What’s interesting about the trademark I registered, is that from beginning to end it “only” took 14 months – and that included receiving two rejections from the USPTO.

The first rejection was a non-final office action received in June 2023. I crafted what I felt was a cogent legal argument to this rejection, though two months later I received the “final refusal.” The USPTO had rejected my appeal, and they considered the matter closed.

That’s it, I thought. I’m done.

However, there was an option to file for reconsideration (sort of an appeal of the appeal if you will). I felt if I was going to take the next step, I needed an experienced trademark attorney to help me through this process. (You can see the history of the process I went through to register the trademark here.)

Are the Trademark Attorney Solicitation Emails Legit?

If you file for a trademark, be ready. Be ready to have your inbox (and mostly your spam folder) filled with solicitations from trademark attorneys and firms who claim, for a fee, to be able to move your trademark request forward.

I don’t know how many solicitation emails I received, though it was likely more than 50 after each rejection. After the final refusal, I decided to open many of these emails, go online to research the firms and attorneys, check for any negative comments or reviews, look for scams, etc.

After reviewing at least a dozen firms and lawyers, I decided to work with an independent attorney, Katrina Marie. I liked what I read on Katrina’s trademark attorney website, MarkAtLaw.com. However, because she also provides legal services for copyrights (infringement, disputes, etc.), intellectual property (patent litigation, for example), and licensing (character, corporate, etc.), I was worried my little trademark refusal would get lost in her pile of work.

I was wrong. Katrina was the difference between having a trademark and not having a trademark. I firmly believe that without her help, I would not have a trademark registered today. I highly recommend her for a variety of reasons:

  • The price was reasonable, and I knew all the costs up front.
  • There were no surprises, delays, or missed deadlines.
  • The appeal she prepared and filed on my behalf was much stronger than I could’ve ever written myself, and much stronger than I expected.
  • She asked the right questions about my trademark dispute and welcomed my input.

Moreover, she didn’t lead me on or make wild promises. She just did a great job on behalf of her client (me), and she accomplished something that I believe neither one of us thought would happen. My only regret is that I didn’t use her services earlier on in the process. She would’ve saved me a lot of unnecessary work and worry.

Should You Use a Trademark Attorney?

While everyone reading this post needs to make their own choice, I can tell you that I’ll use a trademark attorney from the start if/when I want to secure another mark. (Of course, I’ll be using Katrina Marie as my trademark attorney.)

Certainly, if you decide to file the original application on your own and receive a non-final action, you’d be a fool (in my opinion and experience) not to find a reputable trademark attorney like Katrina to help you take the next steps.

Best of Luck!

Of course, I can’t write a post without some self-promotion, right? So, buy my books! They’re available right now on Amazon.