(Price Point is an annoying business term and is just one of the 212 Most Annoying Business Phrases Managers Effuse, Confuse, and Overuse detailed in the hilarious must-have guide for every workplace: The 30,000-Pound Gorilla in the Room. Available right now on Amazon.)
At first glance this one seems fairly innocuous; practical, if you will. Some readers may even defend price point as necessary.
It’s not practical or necessary; price point is just the opposite. It’s impractical and above all else, wholly unnecessary.
Impractical, in that adding “point” to the word “price” somehow magically makes it mean more than simply price.
Offering your goods or services at the right price is not enough for your annoying manager; they need your company’s products to be at the correct price point.
What’s the difference? There is no difference, except that in the mind of the user, price point displays some non-existent business acumen. Being correctly priced is the goal. Adding an extra word is unnecessary; which is precisely why it’s annoying.
Why not simply say price?
If you insist price point has a more exact meaning, try removing “point” from every instance where you believe you must use both words.
Go ahead, we’ll wait.
There, now don’t you feel better? We know the rest of us will. You’re welcome.
Replacement phrases: Price
See also: Game Plan
The 30,000-Pound Gorilla in the Room is available on Amazon