Car Dealer Free Training Cheat Sheet
Cheat Sheet for Free Car Dealer Training Resources
About once a week I get asked if there is a place where someone can go to see all of my free training resources cataloged in an easily digestible format. For car dealers looking for just video training, we created a Suggested Training Curriculum for Car Dealers page on SteveStauning.com, but we hadn’t (until now) listed all the video and non-video training assets together in one place.
For those of you looking to more quickly discover all of the lessons we’ve built for salespeople and managers in the automotive industry, or for receptionist and clerks from any industry, here is our current list (we will try to keep this updated as we add training – enjoy):
Use the following Quick Links to jump to your Job Title-Specific Lessons:
Dealer Principal General Manager Sales Manager Internet Manager
BDC Manager Salesperson Receptionist/Cashier BDC Agent
Free Online Training Resources for Dealer Principals & General Managers:
Please note that some of the Dealer Principal/General Manager lessons, videos or posts may cover multiple categories. However, to keep the list manageable, we only listed each resource once (in the most logical category to us).
Mystery Shopping and Accountability:
HOW TO MYSTERY SHOP YOUR OWN DEALERSHIP FOR FREE!
WHAT WE LEARNED FROM MYSTERY SHOPPING KBB, CARGURUS AND YOUR DEALERSHIP
Lead Generation, Digital Marketing and Vendor Selection:
8 EASY-TO-FIX WEBSITE MISTAKES CAR DEALERS MAKE THAT ARE KILLING THEIR CONVERSIONS
HOW TO ATTRACT & SELL MORE TRADE-IN LEADS!
INSTANT RETARGETING – FIRST-PARTY LEADS
CAR DEALERS: STOP OVERTHINKING YOUR WEBSITE!
ZMOT, BIG DATA, MICRO-MOMENTS AND THE OVERTHINKING OF EVERYTHING
IS DUPLICITOUS PRICING GOOD BUSINESS?
WHY WOULD A CAR DEALER EVEN WANT AN E-LEAD?
TRADE-IN LEADS ARE NOT YOUR DMS – YOU CAN (AND SHOULD) HAVE MORE THAN ONE VENDOR!
Appointments and The Appointment Culture:
CREATING AN APPOINTMENT CULTURE
CREATING AN APPOINTMENT CULTURE – THE TEST
LEADING AN APPOINTMENT CULTURE
APPOINTMENTS ARE THE ONLY THING
SHUT UP ABOUT THE APPOINTMENTS ALREADY!
Internet Sales and BDCs:
WHAT’S THE BEST INTERNET SALES STRUCTURE FOR MY DEALERSHIP?
CAR DEALER INTERNET SALES: IT REALLY AIN’T ALL THAT HARD
CAR DEALER BDCS: A VERITABLE DEN OF THIEVES FOR MANY DEALERS
INTERNET LEAD RESPONSE: WHY SHOULD IT MATTER FOR CAR DEALERS?
HOW DO YOU STRUCTURE A PAY PLAN FOR A HOT MESS BDC?
EVERY REASON YOU SHOULD NOT CREATE A CENTRALIZED BDC
THE FIVE ABSOLUTE “MUSTS” FOR A SUCCESSFUL AUTOMOTIVE SALES BDC
Online Reputation Management and Customer Service:
HOW TO GAIN & MAINTAIN A 5-STAR ONLINE REPUTATION
ASK FOR REFERRALS? IF I WAS THE DEALER, I’D PREFER YOU ASK FOR A LITTLE YELP
Leading Teams and Employee Turnover:
HOW TO STOP TURNOVER & ELIMINATE STAFFING ISSUES FOREVER!
EMPOWERING YOUR TEAM TO SOLVE PROBLEMS IN ONE SIMPLE STEP
5 SIMPLE RULES THAT STOP CAR SALESPEOPLE FROM SKATING EACH OTHER
Managing the Dealership for Growth:
HOW AMERICA’S NEW CAR DEALERS CAN PREPARE FOR THE COMING AUTONOMOUS VEHICLE DISRUPTION
YOUR MANAGERS ARE COSTING YOU MILLIONS BECAUSE THEY DON’T CARE ABOUT PERFECT DATA
THE FIRST AND MOST IMPORTANT STEP TO DOUBLING YOUR LEASE PORTFOLIO
THE 5 THINGS DEALERS AND OEMS CAN DO TODAY TO STAY ON TOP DURING THE NEXT DOWNTURN
YOU DON’T HAVE SALES MANAGERS; YOU’VE GOT DESKERS!
SOME WELL-INTENTIONED MANAGERS KILL EMPLOYEE MORALE
Free Online Training Resources for Internet/ BDC Managers:
Please note that some of the Internet/BDC Manager lessons, videos or posts may cover multiple categories. However, to keep the list manageable, we only listed each resource once (in the most logical category to us).
Appointments and The Appointment Culture:
THE SECRET TO SETTING APPOINTMENTS THAT SHOW
CREATING AN APPOINTMENT CULTURE
CREATING AN APPOINTMENT CULTURE – THE TEST
APPOINTMENTS ARE THE ONLY THING
SHUT UP ABOUT THE APPOINTMENTS ALREADY!
APPOINTMENT-DRIVEN COMMUNICATIONS
APPOINTMENT-DRIVEN COMMUNICATIONS – THE TEST
BDC Best Practices and Advice:
HOW DO YOU STRUCTURE A PAY PLAN FOR A HOT MESS BDC?
EVERY REASON YOU SHOULD NOT CREATE A CENTRALIZED BDC
THE FIVE ABSOLUTE “MUSTS” FOR A SUCCESSFUL AUTOMOTIVE SALES BDC
THE FIVE ABSOLUTE “MUSTS” FOR A SUCCESSFUL AUTOMOTIVE SALES BDC – VIDEO
Digital Marketing and Lead Generation:
8 EASY-TO-FIX WEBSITE MISTAKES CAR DEALERS MAKE THAT ARE KILLING THEIR CONVERSIONS
“EXPERTS” ARE KILLING YOUR WEBSITE’S DESIGN!
CAR DEALER SPECIALS PAGES ARE SUPPOSED TO DRIVE CUSTOMERS
HOW TO ATTRACT & SELL MORE TRADE-IN LEADS!
INSTANT RETARGETING – FIRST-PARTY LEADS
HOW TO CONVERT MORE WEBSITE VISITORS INTO BUYERS
HOW TO SELL CARS ON CRAIGSLIST
Internet Sales, Phones Skills and Strategies:
SIMPLE STRATEGIES TO CLOSE MORE INTERNET DEALS TODAY!
CAR DEALER PHONE UPS: THE 5 TYPES YOU HANDLE TODAY
MASTERING THE PHONES: THE 3 CS OF PHONE SKILLS MASTERY
HOW TO SET AND SELL OWNER MARKETING APPOINTMENTS
OVERCOMING OBJECTIONS ON THE PHONE
LEAD RESPONSE: WHAT’S THE GOAL?
EMAIL & VOICEMAIL BEST PRACTICES
WHY WOULD A CAR DEALER EVEN WANT AN E-LEAD?
INTERNET LEAD RESPONSE: WHY SHOULD IT MATTER FOR CAR DEALERS?
OVERCOMING THE PRICE OBJECTION IN A PRICE-TRANSPARENT WORLD
Online Reputation Management and Customer Service:
HOW TO GAIN & MAINTAIN A 5-STAR ONLINE REPUTATION
ASK FOR REFERRALS? IF I WAS THE DEALER, I’D PREFER YOU ASK FOR A LITTLE YELP
Free Online Training Resources for Sales Managers:
Please note that some of the Sales Manager lessons, videos or posts may cover multiple categories. However, to keep the list manageable, we only listed each resource once (in the most logical category to us).
Appointments and The Appointment Culture:
THE SECRET TO SETTING APPOINTMENTS THAT SHOW
CREATING AN APPOINTMENT CULTURE
CREATING AN APPOINTMENT CULTURE – THE TEST
LEADING AN APPOINTMENT CULTURE
APPOINTMENTS ARE THE ONLY THING
APPOINTMENT-DRIVEN COMMUNICATIONS
APPOINTMENT-DRIVEN COMMUNICATIONS – THE TEST
Leading & Training Sales Teams:
HOW TO STOP TURNOVER & ELIMINATE STAFFING ISSUES FOREVER!
BE-BACK TRAINING: GETTING A BE-BACK TO BE-BACK
MASTERING THE PHONES: THE 3 CS OF PHONE SKILLS MASTERY
HOW TO SET AND SELL OWNER MARKETING APPOINTMENTS
OVERCOMING OBJECTIONS ON THE PHONE
EMPOWERING YOUR TEAM TO SOLVE PROBLEMS IN ONE SIMPLE STEP
5 SIMPLE RULES THAT STOP CAR SALESPEOPLE FROM SKATING EACH OTHER
OVERCOMING THE PRICE OBJECTION IN A PRICE-TRANSPARENT WORLD
Marketing and Digital Marketing:
HOW TO ATTRACT & SELL MORE TRADE-IN LEADS!
CAR DEALER SPECIALS PAGES ARE SUPPOSED TO DRIVE CUSTOMERS
Customer Service and Reputation Management:
MANAGING CUSTOMER EXPECTATIONS
HOW TO GAIN & MAINTAIN A 5-STAR ONLINE REPUTATION
ASK FOR REFERRALS? IF I WAS THE DEALER, I’D PREFER YOU ASK FOR A LITTLE YELP
Free Online Training Resources for Salespeople and BDC Agents:
Please note that some of the Salesperson/BDC Agent lessons, videos or posts may cover multiple categories. However, to keep the list manageable, we only listed each resource once (in the most logical category to us).
Setting Appointments That Show and Buy:
THE SECRET TO SETTING APPOINTMENTS THAT SHOW
CREATING AN APPOINTMENT CULTURE
CREATING AN APPOINTMENT CULTURE – THE TEST
SHUT UP ABOUT THE APPOINTMENTS ALREADY!
APPOINTMENT-DRIVEN COMMUNICATIONS
APPOINTMENT-DRIVEN COMMUNICATIONS – THE TEST
HOW TO SET AND SELL OWNER MARKETING APPOINTMENTS
Phones Skills and Overcoming Objections:
CAR DEALER PHONE UPS: THE 5 TYPES YOU HANDLE TODAY
MASTERING THE PHONES: THE 3 CS OF PHONE SKILLS MASTERY
OVERCOMING OBJECTIONS ON THE PHONE
EMAIL & VOICEMAIL BEST PRACTICES
OVERCOMING THE PRICE OBJECTION IN A PRICE-TRANSPARENT WORLD
Other Sales Processes:
HOW TO ATTRACT & SELL MORE TRADE-IN LEADS!
BE-BACK TRAINING: GETTING A BE-BACK TO BE-BACK
Customer Service:
HOW TO GAIN & MAINTAIN A 5-STAR ONLINE REPUTATION
MANAGING CUSTOMER EXPECTATIONS
HOW TO HANDLE AN ANGRY CUSTOMER
Free Online Training Resources for Receptionists, Clerks and Cashiers:
Please note that some of the following lessons, videos or posts may cover multiple categories. However, to keep the list manageable, we only listed each resource once (in the most logical category to us).
Customer Service:
HOW TO GAIN & MAINTAIN A 5-STAR ONLINE REPUTATION
MANAGING CUSTOMER EXPECTATIONS
HOW TO HANDLE AN ANGRY CUSTOMER
HOW TO BE THE BEST RECEPTIONIST EVER
Phone and Email Best Practices:
CAR DEALER PHONE UPS: THE 5 TYPES YOU HANDLE TODAY
MASTERING THE PHONES: THE 3 CS OF PHONE SKILLS MASTERY
EMAIL & VOICEMAIL BEST PRACTICES