The Dreaded “Just Looking” – How to Overcome Objections on the Lot The number one objection car salespeople heard 30 years ago is the same objection they’re hearing today: “No thanks, we’re just looking.” Ugh, the dreaded “just looking” objection! It seems every prospect you approach is just looking! (Here’s a quick hint: If you’re […]
The Boring Stuff Essential for Automotive Sales Success (This post is an edited excerpt from Assumptive Selling: The Complete Guide to Selling More Cars for More Money to Today’s Connected Customers.) Either during the initial job interview or your first week in the car business, you were probably told (as I was) that selling cars […]
Your Local Car Salesman Just Might Be Helping in the Fight Against Childhood Cancer September is National Childhood Cancer Awareness Month and $10 from every copy of ‘Assumptive Selling’ sold this month goes straight to the PaulieStrong Foundation Given nearly 16,000 children are diagnosed with cancer each year in the United States, you would think […]
Training Your Sales Team: The Dirty Little Secret to Great Training There’s a secret that some industry trainers don’t want you to know. It’s a secret about how to provide the best training possible for your team. They don’t want you to know it because it’s 100% free and available to you any day you […]
Wanna Sell 30+? Learn to Drive the Up Bus! Will McGinnis from vAuto posted the picture above on LinkedIn this week showing an unidentified Colorado Ford dealership with six salespeople sitting out front waiting on the Up Bus… in the middle of the day… on a Monday! Maybe the best part about the photograph was […]
Should You Buy a Car with a Rebuilt or Salvage Title? The short answer: It depends. The long answer is the reason for this post. First, let’s understand what it means when a vehicle has a salvage or rebuilt title. What is a Salvage Title and What is Rebuilt Title? Primarily, a vehicle is issued […]
The SEM Thieves Aren’t Even Trying Anymore! A Google Analytics map hit my inbox today that can only be described as mind-numbingly incredible. Incredible, in that it is simply not credible. The map, displayed below, shows where this anonymous dealer’s website traffic originated from last month. No, this is not the board from the game […]
Car Dealer Slang Every Salesperson Should Know Quick note: This quick list of slang terms car dealers use and other terms common to dealerships is not meant to be a complete dictionary answering every “what does the word _____ mean?” when it comes to working in car sales. It’s the glossary included in the sales […]
‘Assumptive Selling’ Creates a Better Car-Buying Experience (and This Month, it May Help Create a Better Experience for a Worthy Couple) $10 from every copy of ‘Assumptive Selling’ sold on Amazon in August 2018 goes straight to help Bryan & Tamarra Armstrong Tamarra Armstrong, wife of the consummate Car Guy, Bryan, suffers from a very […]
Advice for Green Peas: How to be Successful at Selling Cars If you’ve recently started selling cars – and you’d like to be successful – I have some advice for you: Be all-in or all-out Love what you do Read Assumptive Selling As you’ll learn in this post, everything you need to go from Green […]
Carvana is Worth Every Bit of $2 Billion I have to admit it, Carvana (NYSE: CVNA) has captured the imagination of Wall Street investors, the likes of which I haven’t seen since the early days of Pets.com. They are, in my opinion, clearly a $2 billion company. Unfortunately for those who remain in the stock, […]
The Best Car Selling Book Ever! Whether you’re brand new to car sales or been around for a couple of decades, today’s prospects pose a unique challenge to those using traditional vehicle-selling methods. Specifically, the buyers have evolved… but, unfortunately, the average road-to-the-sale has not. Ten years ago, actual new car prices were near impossible […]
How to Sell Cars to Today’s Connected Customers (Edited excerpt from Assumptive Selling: The Complete Guide to Selling More Vehicles for More Money to Today’s Connected Customers – available for $49.99 on Amazon.com.) Either during the initial job interview or your first week in the car business, you were probably told (as I was) that […]
Power Off to Power On! It’s time to bring innovation and creative brilliance back to your company! (Yes, this article is long… and the fact that many will not be able to read it in its entirety in one sitting will precisely prove my point.) There was a time – before smartphones – when people […]
How to Handle an Employee’s Stupid Questions When There are No Stupid Questions I was recently asked how a manager should handle an employee who continues to ask the same question over and over; this, despite having been given the answer repeatedly in the past. The issue, as this manager saw it, was how to […]
Dear Toyota: Here’s $108 Million to Spend in Your Fight for Share Against Ford As the Toyota brand works to replace Ford in the top spot for US vehicle sales in 2018 (as of this writing, the Ford brand holds roughly a 14% share of the US Market to Toyota’s 12.4%; source here), you have […]
Repeats, Referrals & Reviews – The Most Profitable Sales for Today’s Sellers Every automotive salesperson I’d ever met who averaged more than twenty-five vehicles a month had one thing in common: they each depended on their repeats and referrals to hit their numbers and make better than average commissions. They treated their customers right, which […]
A New Way to Buy A Car? A new way to buy a car? Did you know there was a new way to buy a car? If you pay attention to television commercials, you may have noticed the latest anti-dealer spot from Carvana (NYSE: CVNA) where even the lowliest dealership employee – in this case, […]
Dear Automotive Dealer: Google & Facebook Are Not Your Friends Facebook is presenting at a conference? Google is hosting a meeting in Mountain View? Oh! My! God! Where do I sign up? How can I get tickets? Will they be signing autographs? Okay, maybe no one will be seeking autographs, but there is something strange […]
Has the Time Come for You and Your OEM to Find New Digital Marketing Partners? I spoke with a marketing manager for a good-sized group the other day and he lamented that many of their current digital marketing “partners” were wasting tens of thousands of dollars every month with no regard to actual dealership results. […]